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    PUBLISHING PARTNER:
    Essence

    It’s a bad time to be average - using data to differentiate

    The widespread availability of data is leading marketers to pursue the same strategies and tactics regardless of company or industry at the…

    By Essence

    Essence, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L’Oréal and the Financial Times. The agency is more than 1,800 people strong, manages $4 billion in annualized media spend and deploys campaigns in 106 markets via 20 offices in APAC, EMEA and North America.

    Visit essenceglobal.com for more information and follow us on Twitter at @essenceglobal

    Contributors
    Toby Roberts

    Head of Strategy, EMEA, Essence

    Alastair Boyle

    SVP Global Strategy, Essence

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