2025 Creativity Awards: Brand of the Year

How Chili’s ‘owned 2024’ with popular menu items and viral ads

The exterior of a Chili's Grill & Bar.
Chili’s Grill & Bar showed off its marketing prowess in 2024. (Robert Yu/Brinker International)
AP
By:
Adrianne Pasquarelli
May 01, 2025 02:00 AM

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