Possible Conference

Tariffs at Possible—ad leaders confront disruption in retail, ad tech and upfronts

Michael Kassan, Founder & CEO of 3C Ventures (left), and John Furner, President & CEO of Walmart Inc., at Possible in Miami Beach.
(From left) Michael Kassan, founder & CEO of 3C Ventures (left), and John Furner, president & CEO of Walmart Inc., at Possible in Miami Beach. (John Salangsang)
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By:
Garett Sloane
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By:
Jack Neff
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By:
Gillian Follett
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By:
Parker Herren
April 30, 2025 09:00 AM

Featured Stories

Resources
So you’re graduating and want a marketing career—tips from ad industry leaders
Resources

CMOs, creative and agency leaders share advice on how to break into the industry.

AA
By:
Ad Age Staff
So you’re graduating and want a marketing career—tips from ad industry leaders
Datacenter
All Access exclusive—How this year’s ad job losses might foreshadow a recession
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Bradley Johnson
All Access exclusive—How this year’s ad job losses might foreshadow a recession
Winners and losers
Marketing winners and losers of the week
Winners and losers
AP
By:
Adrianne Pasquarelli
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ES
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E.J. Schultz
Marketing winners and losers of the week
Agencies
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’
Agencies
BB
By:
Brian Bonilla
This organization wants to win over Gen Z with the peanut industry’s version of ‘Got Milk?’