Ad Age Next: Health & Wellness
Already on an upswing even before COVID-19, the $4.2 trillion health and wellness industry got another boost as the pandemic brought more trends to the forefront amid changing consumer behavior. Home fitness brands thrived and ran out of inventory, while mental health companies saw new memberships surge. At the same time, traditional gyms were forced to recalibrate their operations and messaging in order to best serve customers in the new normal.
Ad Age Next: Health & Wellness, now in its second year, will take a critical look at the new trends driving growth in the category—what is here to stay and what is a passing fad from COVID? The virtual event will include one-on-one chats with brand executives as well as panels looking at the lasting potential of larger topics, such as tech-focused health startups geared to home environments.
Tickets are available to purchase here.
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