Ad Age NextGen Marketing Summit
Exploring the latest trends, insights and strategies for cracking the code on youth marketing and breaking into viral culture
Join Ad Age in person in March for a three-day immersive event on Gen Z, direct-to-consumer marketing and the creator economy. This will be a crash-course for CMOs, brand strategists, agency leads, social marketers and media managers on how to innovate marketing strategies in 2025 to more authentically connect and engage with some of the most hard-to-reach consumers.
Day 1 kicks off with a focus on Gen Z, delving into the unique behaviors and preferences of this highly coveted demographic. Discover how Gen Z is reshaping the marketing landscape and what impacts their purchasing behavior.
Day 2 shifts the spotlight to direct-to-consumer brands, which have built an affinity within youth culture. During the DTC forum attendees will learn from these brands on how they embrace the hottest trends, create loyalty among consumers and meet audiences where they are. And as many DTC brands age up, the summit will be a forum to uncover actionable strategies for how these brands stay relevant and navigate this increasingly competitive market.
The summit concludes with day 3, which examines the Creator Economy, highlighting the pivotal role of creators and influencers in modern marketing. Dive into case studies, panel discussions and workshops focused on leveraging creator partnerships to drive brand growth and engagement.
Registration will open soon.
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