Agenda Subject to Change

day 1 - Thursday, Oct 08
  • 8:00 am
    Networking Breakfast

    8:30 am Sponsor Presentation

    Srishti Gupta, President, IRI Media Center of Excellence
    Chris Wilson, President, National Television, Rentrak
  • 9:00 am
    Welcome remarks

    Allison Arden, VP, Publisher, Advertising Age
    Ken Wheaton, Editor, Advertising Age

  • 9:10 am
    From Punchcards to Personalization: How Meineke Is Revolutionizing Car Care through CRM

    Auto repair and care companies don’t always have the most distinct brand propositions to consumers. In fact, they often compete on price through punchcards and discounts offered to existing customers. Join Meineke CMO Artemio Garza to learn how the company aims to change that dynamic through a sweeping update to its customer analytics and loyalty program. 

    Artemio Garza, CMO, Meineke and Maaco; Chief Brand Officer, Driven Brands

  • 9:35 am
    Data Is Beautiful

    This series of vignettes, sprinkled throughout the day, will illustrate how data is being used as a source of enlightenment, inspiration, and problem-solving in new and unexpected ways. 

    Laurie Frick, Data Artist and Creator, FRICKbits

  • 9:50 am
    All Aboard: Offline Data Moves Online

    There's a big push now to find untapped resources of information. This is what's behind the growth of onboarding services, which help brands use their offline data to target and measure omni-channel campaigns. It’s all about connecting the digital dots to the real world. Learn how the process works, and why all sorts of brands are getting on board.

    David Katz, Sr. Director, Data & Ad Solutions, Hearst's Core Audience
    Diego Panama, Managing Director, Strategic Partnerships, LiveRamp
    Michael Schoen, VP, Marketing Services, Neustar
    Moderator: Kate Kaye, Data and Analytics Reporter, Advertising Age
     
  • 10:20 am
    Networking Break
  • 10:40 am
    The Future of Loyalty

    What does it take to get customers to stick with your brand? Rewards programs are everywhere. But are they effective in bringing customers back and in gleaning valuable customer insights? Learn how global leader American Express is changing the game with the rollout of Plenti, the first U.S.-based loyalty coalition, and how data will play a role in revolutionizing loyalty as we know it.

    Abeer Bhatia, CEO, Plenti, American Express
    Interviewer: Kate Kaye, Data and Analytics Reporter, Advertising Age

  • 11:05 am
    Sponsor Presentation

     

    Data Onboarding: How Insights Can Help Personalize Campaigns

    Michael Schoen, VP, Marketing Services, Neustar

  • 11:15 am
    Tech Detector: Helping Brands Decipher the Value of Emerging Channels

    Brands are confronted every day with an onslaught of new technologies, platforms and channels. But how do they decide whether or not to bother figuring out how to use them? We’ll uncover the key factors that determine which technologies are most valuable to brands today – and which simply aren’t.

    Natalie Monbiot, SVP, Managing Partner, Digital, Universal McCann WW
    Pete Harmata, Digital Innovations Manager, BMW

  • 11:40 am
    Data Is Beautiful

    This series of vignettes, sprinkled throughout the day, will illustrate how data is being used as a source of enlightenment, inspiration, and problem-solving in new and unexpected ways.

    Thomas Palugan, Chief Data Officer, BETC Paris

  • 11:55 am
    iHeartMedia Grooves to Its Data Beat
    Our musical tastes can be a lot more telling than we think, especially when insights from music listening data are enhanced with other lifestyle data. iHeartMedia, formerly Clear Channel, is not alone in its mission to leverage audience data to help its advertisers. But their investment in analytics firm Unified in June was out of the ordinary. Learn why iHeart went the investment route, what's happened since, and where the tie between information and advertisers is headed next. 
     
    Brian Kaminsky, President, Programmatic and Data Operations, iHeart Media
    Interviewer: Alexandra Bruell, Lead Agency Reporter, Advertising Age
  • 12:20 pm
    Lunch Sponsor Presentation
  • 12:25 pm
    Lunch
  • 1:20 pm
    Disruption and Innovation in Travel

    Information, optimally leveraged and combined with superior strategy and execution, has the power to disrupt whole markets. One of the most sweeping examples of this level of disruption is happening right now in the travel industry. Two top pioneers come together to talk about the role information has played in the growth of their businesses, how their growth plays into broader trends in the travel market, and what the most salient lessons are for leaders across industries.

    Rafat Ali, Founder and CEO, Skift
    Sam Shank, CEO and Co-Founder, HotelTonight
    Interviewer: Kate Kaye, Data and Analytics Reporter, Advertising Age
  • 1:50 pm
    Sponsor presentation
  • 2:00 pm
    Data Is Beautiful
    This series of vignettes, sprinkled throughout the day, will illustrate how data is being used as a source of enlightenment, inspiration, and problem-solving in new and unexpected ways.  
     
    Ben Wellington, Creator, I Quant NY  
  • 2:15 pm
    Using Data to Drive Growth

    Viacom is delivering industry-leading innovations in the ad and data space. The game changing Viacom Vantage was the first-of-its kind data product, enabling advertisers to predict what content will perform best across MTV, Nickelodeon, Comedy Central, VH1, CMT, Spike, TV Land and Logo. This bold innovation leverages advanced predictive targeting capabilities and analytics to fully monetize and optimize engagement around programming and brands. So, how is Vantage working? What insights can they share about using data in smarter, more strategic ways to drive growth?

    Kern Schireson, EVP, Data Strategy and Consumer Intelligence, Viacom Media Networks
    Interviewer: Jeanine Poggi, Media Reporter, Advertising Age

  • 2:40 pm
    Social Data: An Agent for Change

    Social analytics can be a cutting-edge capability for any organization. But most companies lag behind when it comes to designing a practice that’s easily leveraged outside of the marketing department. Join us for a discussion about how organizations of the future will leverage data from social messages and images  to create a more integrated approach to marketing, communications, product development and partnerships.

    Tony Clement, VP, Analytics, Big Spaceship
    Gareth Hornberger, Product Marketing Manager, Google Play

  • 3:05 pm
    Networking Break
  • 3:20 pm
    Courting the U.S. Hispanic Consumer: Univision’s Approach

    Few trends are as compelling as the continued growth and rising affluence of the U.S. Hispanic consumer market. According to the 2015 Hispanic Fact Pack, produced by Advertising Age, in 2014 U.S. ad spending in Hispanic media grew by 12 percent, to $9.5 billion; and of all media-related activities, including the Internet, Hispanics spent the most time watching TV. Univision, the leading media company serving Hispanic America, knows a thing or two about creating and distributing compelling content for this market—its Univision Network is found in a full 93 percent of U.S. Hispanic TV households. How is Univision helping brands win over the U.S. Hispanic consumer, and what role is data playing in this courtship?

    Roberto Ruiz, EVP, Strategy and Insights, Univision
    Interviewer: Jeanine Poggi, Media Reporter, Advertising Age

  • 3:45 pm
    Data + Creativity = ?

    How is data transforming the way brands go to market? How are top creative leaders combining data and creativity in powerful new ways? Learn how to leverage data more effectively to develop more effective ad campaigns, build your fan base and, ultimately, improve customer experiences. 

    Mike Barrett, Managing Director, Heat
    Tom Edwards, Chief Digital Officer, Epsilon
    Dustin Shekell, Sr. Director, Global Creative Strategy, EA
    Tricia Clarke-Stone, Co-Founder and CEO, Narrative
    Moderator: Alexandra Bruell, Lead Agency Reporter, Advertising Age
  • 4:20 pm
    Working in Sync: How Agencies and Brands Can Tackle Data Together

    It’s been a year since the launch of OgilvyAmp, a unit within Ogilvy that uses data to spur marketing for brands. How is OgilvyAmp enabling Unilever to better connect with its consumers? Data chiefs from both companies share the data strategies proving to be most valuable and explain how the data they’re gathering together is informing Unilever’s marketing decisions.

    Todd Cullen, Chief Data Officer, Ogilvy
    Shawn O'Neal, VP, Global People Data and Marketing Analytics, Unilever
    Interviewer: Ken Wheaton, Editor, Advertising Age
  • 4:50 pm
    Closing remarks
  • 4:53 pm
    Cocktail Sponsor Presentation
  • 4:55 pm
    Cocktails
day 1 - Thursday, Oct 08