Join us for the only event tailor-made for small- to mid-size agencies. After a fun evening of networking over cocktails on July 29, your peers gather on July 30 for a focused, day-long conversation that tackles the challenges and opportunities of this unique market. Be ready to walk away inspired and with how-to advice you and your team can put to use immediately. Register now.
Marketing executives—along with their small agency and tech partners—talk collaboration. See tangible examples and case studies that include how the relationships started, how they’ve evolved, and how they’ve led to outstanding campaign successes. Ask questions about pitching business, sharing ideas, managing expectations, and driving true results.
-Leading Clients Down a Path to Innovation
-Case Studies: The Anatomy of a Killer Campaign (built by a Small Agency)
-Keeping the Small Agency Culture Alive As You Grow
-Transforming the Dynamics between Brand and Consumer with Tech
-Tips and Tactics for Winning New Business
And much more…
**The room block at the Westin Copley Place closed Wednesday, July 8.
Alvaro has a wealth of experience in building some of the top brands in the CPG food industry like Sara Lee, Heinz and Chiquita in highly competitive and dynamic categories. He has a track record of translating key consumer insights into winning communication and brand strategies. In addition to his job experience, Alvaro earned a BS degree in Industrial Engineering, and an MBA from Vanderbilt University.x
Brandi joined Big Lots as Director of Strategy in March 2014. She provides strategic direction on all areas of marketing, including advertising, brand development, in-store merchandising, digital and social. She is responsible for cultivating customer insights and driving multi-cultural initiatives.
Brandi came to Big Lots from Kmart/Sears Holdings, where she most recently served as Director, Kmart Brand Marketing Strategy. Leading annual marketing strategy, she helped Kmart develop integrated seasonal programs that drove multi-channel sales and grew market share across a breadth of categories, from Toys to Outdoor Living. Prior to Kmart, Brandi held various positions at TracyLocke working on brands like Del Monte, 7-Eleven, and Frito-Lay.x
Throughout his career, Donnovan Andrews has effectively built businesses and brands (including four internal startups) from the ground up, while managing global agency relationships: “I understand how to build a brand and how to create strategic opportunities across marketing, business development and strategic planning.” Andrews’ reputation has led to meaningful partnerships within the industry and beyond, including: becoming an advisor in 2014 to Jesse Jackson and the Rainbow Push Coalition, for a Silicon Valley diversity initiative; and, in early 2013, being named the American Association of Advertising Agencies (4A’s) first-ever external consultant.
Andrews is a regular New York agency circuit panelist and international lecturer, offering insights about digital media landscape trends and content distribution strategies to industry leaders.
As the 4A’s Chief Advisor of Digital Media and Innovation, Andrews is leading a strategic programming initiative guiding the 96-year-old organization, and its 800 member-agencies, in all digital media matters. He works with the management team to introduce new topics, categories and companies in the areas of media, content development, data targeting and social strategies. In one of his first acts of business, Andrews developed the 4A’s first Data Summit, held in New York in October 2013 – he secured Sir Martin Sorrell of WPP as the keynote speaker and lined up presentations and conversations with executives from The Wall Street Journal, AOL, Starcom MV, Facebook, MediaMath, Goldman Sachs, and more.x
Frank Jimenez has served as the Sr. Director Insights Driven Performance (IDP) & Retail Evolution for The Hershey Company since 2012. In this role, he provides organizational leadership for key shopper lead imperatives with retailers. He leads Hershey’s Front End, Center Store, Merchandising, Precision, Innovation Center & Small Format teams. These teams act as an Advanced Capability Center to provide leadership on next generation retail environments. He and his team focus on future trends that will impact retailing as we know today through extensive insights and research. Jimenez speaks regularly at industry conferences about the future of retailing.
Prior to taking his current assignment, Jimenez has held 17 years of progressively increasing responsibility at Hershey. He holds a bachelor’s degree in Marketing from University Wisconsin-La Crosse.x
Gene Liebel is Co-Founder of Work & Co. Founded 2013, Work & Co creates products and services that define great brands. Clients include Virgin America, YouTube, Showtime and Twitter. The company has 81 employees and offices in Brooklyn and Portland.
Prior to Work & Co, Gene was Founding Partner, Chief Strategy Officer at Huge, where he created the User Experience discipline and oversaw the development of the agency’s capabilities and process, including its unique approach to UX, product design, and analytics. Gene oversaw several of the company’s most successful and newsworthy projects, including HBO GO, while helping to grow the company from three to 600 employees.
Previously, Gene was Vice President, Product Management at Silverpop Systems, responsible for the definition and development of all products. At Silverpop, he created the company’s first software, leading Forrester Research to call Silverpop “the vendor to beat in the best-of-breed marketing automation category.”
Gene’s work has won recognition from Cannes Lions, Ad Tech, Communication Arts, the Emmys, One Club and others. He holds a B.A. in Classics from Bard College.x
Geoff Cottrill is the VP/GM, Brand & Segments at Converse Inc. where he leads the Converse brand and segment teams to develop clear global strategic direction for the brand’s four consumer segments, Chuck Taylor, CONS, Jack Purcell, & Kids, as well as continuing to lead the marketing strategy and brand management functions. In this role, Geoff plays a key senior leadership role in positioning the brand’s passion to deepen its connection to Converse consumers around the world. Geoff joined Converse in 2007 as Chief Marketing Officer where he led the global brand development and marketing strategies for the brand.
Under Cottrill’s leadership, Converse’s brand awareness and business has grown exponentially. Currently, listed as the #1 fashion brand on Facebook and ranked among the top 3 Facebook pages overall, Converse’s fan base spans the globe. Recently Geoff was chosen as Marketer of the Year by AdWeek in 2010, as well as AdWeek’s “People’s Choice” Marketer of the Year. Converse’s award winning marketing initiatives include its Three Artists, One Song series, Shoes are Boring, Wear Sneakers, and digital “Domaination” campaigns that have garnered worldwide attention. Converse’s commitment to music extends beyond its campaigns to the creation of Converse Rubber Tracks; a music studio in Brooklyn designed to allow the unknown artist a place to cultivate their craft, serving as a giveback to the music community by the brand. The Converse Rubber Tracks initiative has grown into a global music series, expanded recording experiences in more than 25 countries, and has led to the opening of the 2nd permanent Converse Rubber Tracks (set to open Spring 2015) as part of Converse’s new corporate headquarters in Boston.x
For years, Jen worked as a writer, performer and facilitator with Chicago’s famed Second City comedy theater. Her mastery of improvisation is key to her role as O’Keefe Reinhard & Paul’s creative director for Big Lots. At OKRP, Jen keeps the writers’ table nice and loud with top-notch “improviser” creative talent. Strategy never saw it coming when this team tackles it with truth and funny. Besides Big Lots, Jen has had the pleasure of applying her improv brain to clients like Facebook, Pizza Hut’s WingStreet, Orbitz, Qwest, and Taco Bell.x
John spent the first decade of his career banging his head against a wall in Chicago, just trying to bust through. Finally, as SVP and group creative director at Y&R Chicago, he was able to create a campaign for H&R Block that was declared the best in the United States.
That brought the opportunity to join Goodby, Silverstein & Partners (twice) where he realized it was a different industry entirely out there. He became among the most awarded creatives in the agency while working on Saturn, Budweiser, and got milk, and leading creative duties on Netflix, HP, and Adobe.
On a time-out from Goodby, John ran the creative work for Citi at Fallon Minneapolis where they did over 40 commercials, 100 billboards, and won the EMMY for their Identity Theft campaign.
John has also served as visiting creative director at BBH NY, TBWA\Chiat\Day NY, and 180LA, overseeing their most important brands like Miller Lite, Snickers, and Boost Mobile.
But it was all warm-up for MUH-TAY-ZIK | HOF-FER, where John enjoys the support of an exuberant staff and the trust of great clients.
On the home front, John loves his patient wife, Lyn, and their three beautiful children.x
Linda Goldstein is chair of the Advertising, Marketing & Media Division at Manatt, Phelps & Phillips, one of the nation’s leading law and consulting firms, where she’s based in the New York office. Linda is widely recognized as one of the leading advertising lawyers in the country and counsels many of the world’s largest consumer brands on their advertising and digital media matters.x
Linda Kaplan Thaler is responsible for some of America’s most famous, relevant and touching advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring “Yes, Yes, Yes” for Clairol Herbal Essences. Much of her work has become part of the American pop-culture landscape. She has authored and composed jingles that are among the industry’s gold standard, including “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid,” and “Kodak Moments.” Of her 13 Clio Awards, two were for Best Original Music and Lyrics. Linda has worked on several political campaigns, including the presidential runs for Clinton/Gore in 1992 and Hillary Clinton in 2008.
Today, Linda is the Chairman of Publicis Kaplan Thaler, a fully integrated advertising agency with digital, social and technology at its core. The agency is the U.S. flagship within the Publicis Worldwide Network, and its blue-chip client roster includes: P&G, Citi, Nestle, L’Oreal, Merck, Pfizer, Cadillac and Wendy’s, among many others.
Linda is also a best-selling author and television personality appearing on
“The Apprentice,” CNN, The Today Show, Good Morning America, among others, and hosting the Oxygen television series “Making It Big,” where young professionals competed for their dream job. Her three collaborations with coauthor Robin Koval have all become national best-sellers: The Power of Small: Why Little Things Make All the Difference, The Power of Nice and Bang! Getting Your Message Heard in a Noisy World. Their new book; GRIT to GREAT, will debut this fall.
In addition to her numerous awards, Linda’s creative talents have earned her the prestigious New York Women in Communications Matrix Award, the Advertising Woman of the Year Award from Advertising Women of New York, the UJA’s Mac Dane Humanitarian Award, the Girl Scout’s Woman of Distinction Award, and was named one of Advertising Age’s “Most Influential Women in Advertising.” Linda was also presented with a New York Women in Film and Television’s Muse Award, the first woman in advertising to receive this honor. Most recently, Linda was inducted into the American Advertising Federation 2015 Advertising Hall of Fame.
A native New Yorker, Linda was a Phi Beta Kappa and Magna cum Laude graduate of CCNY, with a BA in psychology and a MA in music. Linda currently sits on the Advisory Council for The Colin Powell School for Civic and Global Leadership at CCNY, and also served as the 2010/2011 President of New York Women in Communications. Linda is married to composer Fred Thaler and has two children, Michael and Emily.x
Not only does Lisa believe in “enduring partnerships that matter,” but she actively participates in creating them. Having consulted on and managed agency reviews including Lee Jeans, Panera Bread and Subaru – just to name three of the reviews AAR has conducted for clients in virtually every major industry – Lisa tackles and solves the most vexing agency search challenges and has enabled hundreds of marketers to meet and/or exceed their business goals. Described as an agency search consultant “whose unique perspective is highly valued,” Lisa counsels both marketers and communications agencies on their business and branding efforts.
In addition to her role as a consultant, she has created a new business service center for agencies by co-founding Access Confidential in 2005. The comprehensive new business research tool has become the “go-to” resource helping communications agencies to “prospect smart and avoid the pitch!”
Lisa also works with the academic world including Wharton’s Future of Advertising Program, as well as teaching as an adjunct advertising professor at NYIT. Many of her articles on the subject of client/agency relations have been printed in industry trades such as Forbes, Huffington Post, Advertising Age, Adweek and HubSpot Blogs’ Agency Post. Lisa is also part of the industry speaking circuit presenting at national conferences including AAF, HOW Design Live, Mirren, and AdAge Small Agency Conference.
Outside of her consulting career Lisa is and adjunct advertising professor at NYIT and volunteers each year as a judge for the AAF National Advertising Student Competition, sharing her expertise to educate and motivate the next generation of communications professionals. Lisa, a trained pianist, also owns and markets a NAPPA award-winning CD entitled Classical Cradle on which she personally performs nine sets of lullaby medleys from Beethoven, Strauss, Brahms and other classical composers.x
Mark DiMassimo is founder and chief of DiMassimo Goldstein (digobrands.com), an independent, integrated growth agency network of consulting, advertising, design and communications agencies that has been recognized by Inc. as one of America’s fastest growing companies and by Advertising Age as a Small Agency of the Year. Known for innovative, fast-growing clients and successful turnarounds, the agency’s mission is to accelerate growth for life-changing brands through their signature method of “inspiring action.”
Mark is the author of [email protected], co-founder of the Tappening and Offlining movements and is a regular commenter on the evolution of the advertising and marketing industry.x
Mark is a 30-year veteran of the consumer packaged goods, advertising, and marketing service industry. Mark started his career at DDB Needham in Chicago prior to earning his MBA from the J.L. Kellogg Business School at Northwestern where he majored in Marketing and Economics. Prior to starting RSW/US in 2005, Mark was General Manager for AcuPOLL, a global research consultancy. Sneider worked in Marketing for S.C. Johnson and KAO Brands.
Sneider has been invited to speak at numerous Agency events and network conferences domestically and internationally including the 4A’s, Magnet, NAMA, TAAN, and MCAN. Sneider has been featured in prominent industry publications including Adweek, Media Post, e-Marketer, and Forbes.
When not working (which often seems like not often), Mark likes to just chill and read Fast Company.x
Hofherr has served as a managing partner at seven agencies. He worked at TBWA\Chiat\Day, BBDO, FCB, and Kirshenbaum Bond + Partners — all when they were named “Agency of the Year.”
In 1999, Citron Haligman Bedacarre decided that, rather than selling, they would bring Matt on as the fourth partner. Two hundred new employees and $250 million in billings later, they became AKQA.
Then came the opportunity to help with the creative rebirth of the San Francisco office of TBWA\Chiat\Day, a stint as president of Omnicom’s Direct Partners, Omnicom’s Senior Management Program, and his second nomination to the American Advertising Federation’s Hall of Achievement.
Matt’s brand experience ranges from A to Z: Apple, Blistex, CDW, Citizens Bank, Cisco, Delta Dental, Earthlink, Fox Sports, Giants, HNC Software, iGo, Jamba Juice, Lonely Planet, Levi’s, McKesson, Nestle, Palm, QuickBooks, Rock the Vote, Sony PlayStation, Tropicana, Webex, Wal-Mart, and Zurich Direct.
Matt lives in the East Bay area with his lovely wife, Michele, and his daughter, Samantha.x
Maurice Watkins is a Partner at Results International in New York City. Having closed over a dozen global deals in the last two years, Results is a leading investment bank focusing on advertising agencies and marketing technology companies. Maurice brings over 15 years of experience as a strategic advisor, investment principal, and operator. In addition to his banking activities, Maurice is a co-founder of RootAxcess, a cloud computing company, and EmergingCast, a content marketing start-up sold to Demand Media in 2011. Prior to Results, Maurice was a deal professional at The Zanett Group, a middle-market investment firm executing private equity transactions in the business services and information technology verticals.
Maurice holds a B.S. in Systems Engineering from the University of Virginia and an MBA in Finance from Columbia Business School.x
Michael is Founder and CEO of Big Spaceship, a globally-recognized digital creative agency. Since launching the agency in 2000, he has defined the strategy and vision for Big Spaceship’s growth and culture as well as working closely with Big Spaceship’s clients, including BMW, Google Play, Google Maps, Ken Burns, Nestle-Purina, Organic Valley and Samsung.
Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction. This includes a Primetime Emmy Award nomination for the agency’s work with HBO Voyeur, Cannes Lions, Clios and One Show Interactive Pencils, as well as numerous Webby, FWA, Communication Arts, W3 and Pixel Awards. Michael was also named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars.
Michael is a member of Procter & Gamble’s Design Advisory Board and the Chairman of the IAB Agency Advisory Board. He is also a founder and was an inaugural board member of SoDA, the Society of Digital Agencies, and is a member of the International Academy of Digital Arts & Sciences and AIGA’s Visionary Design Council.
Speaking on creativity, innovation and the evolution of business, Michael participates in and leads seminars across the globe and has engaged audiences at AIGA, SXSW, Click:NY, Click:London, ad:tech and CaT: Creativity and Technology, to name a few. He frequently chairs and sits on juries for creative awards, including the ANDY Awards, Cannes Lions, Hive Awards, One Show Interactive Awards, Effie Awards, ADC Interactive Awards, Communication Arts Awards and more.x
Mike is a former child having grown up just outside of Philadelphia where he was a former high school student then later a former college student. He formerly worked many blue-collar jobs before advertising reared its ugly and glorious head.
Mike is presently, as of this very moment, founding partner and Global Chief Creative Officer at Anomaly with offices in NYC, Toronto, Amsterdam, London and Shanghai.x
Nicolás has a 20 year eclectic background in advertising.
His carreer is a constant reinvention. He started as a copywriter at Casares Grey. Five years later, he was one of the founders of BBDO Argentina and as an Integrated Director he lead multi awarded campaigns such as “Barrio Bonito” for Nike and “Bring slow dancing back” for Doritos. All these work let BBDO Argentina rank #7 among the top Agencies for Integrated campaigns in the WON Report 2009 and be the only Latin America Ad agency among Cream’s 100 most innovative companies in that same year.
In June 2010 together with Pedro Saleh he launched +Castro, the first innovation house in Latin America that was distinguished last year by Advertising Age as International Small Agency of 2014 (silver award).
In 5 years Nicolás was selected by Ad Age as one of the ¨8 creatives you should know¨ in 2012 and one year later he lead +Castro to be selected by Creativity Magazine as Creative Standout 2013.
2 times speaker in Cannes (2012 and 2014), 2 times Cannes lions judge (promo in 2011 and direct in 2013) and selected in 2013 part of the Global Advisory Board of the Global Art Directors Club, Nico has won more than 200 international and local awards.x
Peter Clark is the Chief Executive Officer of The CHR Group, which owns a portfolio of marketing services companies. With 25 years experience in marketing, Peter is charged with the development, execution, and growth of the company, which provides integrated marketing and communications services to a wide range of businesses through its portfolio companies. He is responsible for the overall financial and organizational structure of the integrated company’s business units, as well as designing those entities for client satisfaction and business results.x
Peter Corbett is the founder and CEO of iStrategyLabs – a digital agency that develops solutions to clients’ challenges and brings them to life in the online and offline world. He’s widely known for his marketing acumen coupled with a deep technical background, and a focus on community building. His client work includes brands like Disney, ESPN, ABC, NPR, PBS, GE, Microsoft, NASDAQ, Intel, GEICO, American Eagle Outfitters, Pinkberry, Honest Tea, Coca-Cola, Crate & Barrel/CB2, Chase, Rosetta Stone, The US Army, Deloitte, McKinsey, Volkswagen, Audi, Ford, Hilton, Double Tree, Embassy Suites Hotels, Marriott, Sweetgreen and more.
His experiences as a programmer beginning at age 9, designer at 12, concert producer and b-schooler in college, TV producer and ad agency strategist combine to provide a perspective that can only be described as strikingly disruptive.
A tireless champion of innovation, and disruptors everywhere – Peter has become a globally sought after speaker and mentor. His network extends deeply across the US, into Finland, Amsterdam, Barcelona, London, India and beyond. He remains a definitive connector and leader among Washington DC’s creative and technology community having spent years as a grassroots organizer driven to build a healthy ecosystem for entrepreneurs in the nation’s capital.
He has mentored half a dozen startup accelerator classes, advised hundreds of early stage tech companies, founded the massive DC Tech Meetup, and created the 12,000+ person DCWEEK festival.x
Rana is Chief Strategy and Science Officer and Co-founder. As a research scientist at MIT Media Lab Rana spearheaded the applications of facial coding. Her work has appeared in Reuters, Wired, Forbes, Fast Company, The Wall Street Journal, The New York Times and The New Yorker. She was recognized by Entrepreneur as one of the “7 Most Powerful Women To Watch In 2014”, inducted into the “Women in Engineering” Hall of Fame, a recipient of the 2012 Technology Review’s “Top 35 Innovators Under 35” Award and listed on Ad Age’s “40 under 40”. Rana holds a BSc and MSc in computer science from the American University in Cairo and a Ph.D. from the computer laboratory, University of Cambridge.x
Rebekah stewards new client partnerships for 72andSunny. Previously our Director of Interactive Production for 6 years, Bekah helped build an infrastructure of best-in-class producers, technologists, developers and UX architects at 72andSunny. As a strategic and creative producer, she brings a hybrid approach to tackling big marketing challenges, and as a Miami native, she brings expert level Cuban Coffee making skills to keep teams working late into the night.x
Sean is the Strategy Director at Barton F. Graf on the Synder’s-Lance business (Cape Cod, Lance, Snyder’s Of Hanover, Snack Factory) as well as Supercell (Clash of Clans, Boom Beach, Hay Day). Prior to joining Barton, Sean worked at Saatchi & Saatchi, Venables Bell & Partners and TBWA/Chiat Day LA. He has led strategic thinking across multiple categories; brands include Audi, Wal-Mart, Zynga, Activision, General Mills, eBay and Visa. He was the strategic lead on the most watched Super Bowl spot of 2015 (Revenge for Clash of Clans). He has won a variety of creative and effectiveness awards throughout his career. He is a graduate of the VCU BrandCenter.x
Steve is President and founding partner of Wild Blue Technologies, an upstream experiential design firm founded in 1999. As human interactions continue moving from the fulfillment of needs, to models built almost entirely around wants, Wild Blue has focused on the development of rich, satisfying and information-filled experiences that resonate emotionally and delightfully. Areas of future-looking expertise include immersive retail, digital solutions, optimized environments, innovative brand communications and engagement ideation. With a degree in human psychology from the University of Wisconsin – Green Bay and a long history of helping Fortune 500 CPG-makers, Steve is deeply interested in uncovering emotional drivers, and turning them into solutions that define the future of on-site human interactions, including those in retail settings.x