What you need to know about b-to-b ads in b-to-c channels
The shift of b-to-b advertising into consumer channels is growing, and marketers need to alter their media strategies to include both b-to-b and…
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Eyeota is a data transformation company serving the global enterprise. Leading brands, publishers and data companies leverage Eyeota to onboard, enrich, and activate their data assets across global markets and digital geographies. As the world’s leading provider of audience solutions for insights, personalization and targeting , Eyeota brings a depth of experience in adapting data strategies to be, addressable and scalable in omnichannel environments. Empowering enterprises with future-proof data capabilities, Eyeota’s suite of solutions are privacy-by-design, flexible and interoperable across all major platforms, channels and identifiers. Founded in 2010, Eyeota operates in Europe, Asia, Australia and the Americas, powering data solutions in 188 countries. For more information, please visit http://www.eyeota.com.