How Instagram brought Black creatives and small businesses together to create magic
One Instagram-er shares her experience leading a project that merged her personal and professional passions. In partnership with Instagram,…
How to win at e-commerce as niche brands disrupt the market
While the ongoing online competition has long been between retail and e-commerce giants, today’s “master-of-one” brands are disrupting the market…
How businesses can build stronger connections with online communities
Businesses are finding a new way to improve relationships as people turn to online communities during the COVID-19 pandemic. The community-first…
How COVID has redefined self-care—and how brands can step up
Many people are adopting mindful wellness practices to establish a sense of stability during the COVID-19 pandemic, giving brands new…
The rise of Gen Z
Gen Z may be the generation most transformed by the pandemic. COVID-19 has disrupted their educational journeys, career opportunities and much…
How COVID-19 is changing shopping behavior on a global scale
As COVID-19 changes how people shop, brands need to reimagine retail experiences on a global scale. From hybrid shopping to connecting with their…
Founded in 2004, Facebook's mission is to give people the power to build community and bring the world closer together. People use Facebook’s apps and technologies to connect with friends and family, find communities and grow businesses.
How new sports moments have changed the game for advertisers
With a global pandemic, content consumption has shifted dramatically, especially in the world of sports. While fans still watch live games and…
As buying behavior changes, marketers seize new opportunities
Consumers are navigating 2020 by trying new behaviors designed to increase personal safety. In response, brands have an opportunity to connect…
How brands can win over consumers as the holidays approach
With the holidays fast approaching in a year filled with turmoil, reaching consumers requires authentic messaging now more than ever. Brands can…