Why location data is the Swiss Army knife of marketing tools
Marketers are under pressure to deliver “quick wins” while advancing a long-term strategy. Location data helps us do both.
Using location-based insights to understand customers—online and off
All brands want a deeper understanding of their customers. Location-based insights can provide that understanding and unlock myriad business…
Why your company (and your customers) need responsibly sourced data
New data privacy rules are giving marketers opportunities to revamp company data policies, improving internal practices and customer satisfaction…
Factual is the location data company that helps marketers and their organizations use location to better understand, reach and engage consumers. Customers use Factual’s insights, targeting, measurement, and data enrichment products to build and execute digital advertising strategies, understand audiences, measure success, and support innovative business solutions.
