Why big and small data are key to improving customer experience
A new study of global companies finds the key to business success is the ability to integrate both big and small data to better understand their…
Is your brand message being diluted as it moves through your organization? Customer insights can help
Study shows that marketers are struggling to create a consistent message across all customer interactions. How to create a cohesive brand story…
Brands need to move from voice of the customer to mind of the customer
The biggest and best brands are getting back to basics with a research strategy that brings richness, texture and depth of understanding to the…
In the experience economy brands need to adapt or die
In the digital experience economy, brands need to understand the “small data”: what their customers think and how they feel.
How your customers' feelings influence what they buy
By using Small Data such as surveys and online research communities to understand how customers think and feel about their brand, companies can…
Established in 1990, FocusVision offers the market’s most comprehensive suite of experience insights software solutions -including advanced survey, online interview and focus groups, and online qualitative research community solutions to get brands close enough to their customers to have a full understanding of Customer Truth™ --- how they think, feel, and act. Learn more at focusvision.com.
