20 brands that are having a moment
A Brazilian beauty brand promoting the scent of summer. An upscale grocer that has become an influencer favorite. And a chicken chain on a celebrity-driven growth tear. These are just a few of the brands making waves this summer for their popularity with Gen Z consumers, savvy social media strategies and serendipitous entries into new product categories. Telehealth brand Hims & Hers started seven years ago by treating stigmatized conditions and has recently gained ground by offering injectable GLP-1 weight loss drugs. Meanwhile, Abercrombie—decades past its ’90s heyday—fashioned a comeback through compelling styles and clever promotions.
The list also includes Nvidia, a company that was relatively unknown to the masses until the ongoing AI boom, which the brand fuels with its computer chips. Read about how Dr Pepper plans to make the most of its No. 2 soda status and how Lincoln Nautilus is deploying high-tech features to attract young buyers. From categories spanning tech, food, sports, TV and retail, these 20 brands are making a mark for their creative product offerings and shrewd marketing playbooks. Get to know them below. —Adrianne Pasquarelli
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