D&AD Awards 2008 Winners      
Results embargoed for publication until 2100 GMT, 15 May 2008      
Jury Category Award Status Entrant Country Title Client Brand      
Online Advertising Digital Advertising Campaigns Black Pencil Projector Inc. Japan Uniqlock Uniqlo Uniqlock
Poster Advertising Poster Advertising Campaigns Black Pencil The Partners United Kingdom The National Gallery Grand Tour The National Gallery The National Gallery
Product Design Leisure Black Pencil Apple, Inc. United States iPhone Apple, Inc. Apple, Inc.
Product Design Work & Industry Black Pencil Apple, Inc. United States iMac Apple, Inc. Apple, Inc.
TV & Cinema Advertising TV Commercials 61-120 seconds Black Pencil Fallon London United Kingdom Gorilla Cadbury's  Dairy Milk 
Websites Animation & Motion Graphics Black Pencil Goodby, Silverstein & Partners United States Milk Get the Glass Site California Fluid Milk Processors Advisory Board Milk
Art Direction Press Advertising Yellow Pencil DDB London United Kingdom Womenswear Harvey Nichols Wonderful Life
Book Design Book Front Covers Yellow Pencil The Orion Publishing Group United Kingdom Schild's Ladder / Hyperion / The Separation / Blood Music / Altered Carbon / Fairyland / Evolution Gollancz Future Classics
Branding New Branding Schemes: Small Business Yellow Pencil GJP Advertising Canada Down Below  Menu  Gee Beauty  Down Below
Broadcast Innovations Broadcast Innovations Yellow Pencil BBDO New York United States HBO Voyeur HBO HBO
Broadcast Innovations Broadcast Innovations Yellow Pencil BETC Euro RSCG France Ebay Ebay Ebay
Digital Installations Digital Installations Yellow Pencil Music Technology Group Spain Reactable   Reactable
Digital Installations Digital Installations Yellow Pencil Ogilvy Beijing China Don't Leave WWF WWF
Digital Installations Digital Installations Yellow Pencil Springer & Jacoby Werbeagentur GmbH & Co. KG Germany Olympus PT-029 "Underwatercase" Olympus Europa GmbH Olympus mju 600
Environmental Design Exhibitions Yellow Pencil Kossmann.dejong Netherlands Bisj Poles, Sculptures from the Rainforest Tropenmuseum Amsterdam Museum
Environmental Design Installations Yellow Pencil Graft United States Pink Project Make It Right Organization  
Environmental Design Installations Yellow Pencil Music Technology Group Spain Reactable   Reactable
Environmental Design Leisure & Tourism Yellow Pencil Atelier Markgraph GmbH Germany Sound of the Squares Stadtmarketing Mannheim GmbH The City of Mannheim
Environmental Design Leisure & Tourism Yellow Pencil Stanton Williams United Kingdom The Belgrade Theatre The Belgrade Theatre Stanton Williams
Environmental Design Public Space & Community Yellow Pencil Marcio Kogan Architect Brazil Prime Time Christine Bruder Prime Time
Environmental Design Retail & Services Yellow Pencil Isay Weinfeld Brazil Livraria da Vila Samuel Seibel Livraria da Vila
Environmental Design Workplace Yellow Pencil Hirotaka Satoh Architecture & Design Japan Machiya Office Hirayama Electric Inc. Hirayama Electric Inc.
Gaming Console Games Yellow Pencil Nintendo UK United Kingdom Super Mario Galaxy Nintendo Nintendo
Gaming Handheld Games Yellow Pencil Nintendo UK United Kingdom The Legend of Zelda: Phantom Hourglass Nintendo Nintendo
Gaming Online Games Yellow Pencil Goodby, Silverstein & Partners United States Milk Get the Glass Game California Fluid Milk Processors Advisory Board Milk
Illustration Book Design Yellow Pencil Tate Publishing United Kingdom Sometimes I Think, Sometimes I am Tate Publishing Tate
Integrated Integrated Yellow Pencil BBDO New York United States HBO Voyeur HBO HBO
Integrated Integrated Yellow Pencil Crispin Porter + Bogusky United States Coke vs Coke Zero Coke Zero  Coke Zero
Integrated Integrated Yellow Pencil McCann Worldgroup San Francisco, T.A.G., AKQA United States Believe Microsoft Xbox Halo 3
Magazine & Newspaper Design Entire Magazines Yellow Pencil Carl's Cars Magazine Norway Carl's Cars 19 - 22 Carl's Cars Carl's Cars
Magazine & Newspaper Design Entire Magazines Yellow Pencil Top Publishers Netherlands Fantastic Man Fantastic Man Fantastic Man
Mobile Marketing Mobile Marketing Yellow Pencil BBH United Kingdom Lynx Get In There Unilever Lynx
Mobile Marketing Mobile Marketing Yellow Pencil Hakuhodo Inc. Japan World's Worst War Tohato Inc. Tyrant Habanero, Satan Jolokia 
Online Advertising Digital Advertising Campaigns Yellow Pencil 777interactive Japan Color Tokyo! Sony Marketing Inc. Bravia
Packaging Design Packaging Yellow Pencil Mash Australia Changing Lanes Viottolo Changing Lanes
Press Advertising Magazine Press Advertising Colour Yellow Pencil BBH United Kingdom F**k Off Barnardo's Barnardo's
Press Advertising Newspaper Press Advertising Black & White Yellow Pencil DDB Amsterdam Netherlands Product Recall Pon's Automobielhandel B.V. Volkswagen
Press Advertising Newspaper Press Advertising Colour Yellow Pencil BBH United Kingdom F**k Off Barnardo's Barnardo's
Product Design Home Yellow Pencil Whipsaw Inc United States Natural Nurser Adiri Adiri
Product Design Leisure Yellow Pencil Apple, Inc. United States iPod touch Apple, Inc. Apple, Inc.
Radio Radio Commercials Yellow Pencil BBDO Cape Town South Africa "Drums" Marshall Music Marshall Music
Radio Radio Commercials Yellow Pencil JWT San Juan Puerto Rico Routine MDA Puerto Rico MDA
TV & Cinema Advertising TV Commercials 41-60 seconds Yellow Pencil TBWA\Chiat\Day New York United States Touch Mars Skittles
TV & Cinema Crafts Animation & Visual Effects Yellow Pencil CHI & Partners United Kingdom Wave Big Yellow Storage Company Big Yellow
TV & Cinema Crafts Animation & Visual Effects Yellow Pencil Passion Pictures United Kingdom Play-Doh Sony Sony Bravia 
TV & Cinema Crafts Direction Yellow Pencil Academy United Kingdom Time Theft Vodafone Vodafone
TV & Cinema Crafts Direction Yellow Pencil Gorgeous United Kingdom Play Doh Sony Bravia Sony Bravia
TV & Cinema Crafts Direction Yellow Pencil Rattling Stick United Kingdom Dangerous Liaisons Levi's Levi's
TV & Cinema Crafts Editing Yellow Pencil BBH United Kingdom Time Theft Vodafone Vodafone
TV & Cinema Crafts Editing Yellow Pencil Work United Kingdom Dangerous Liaisons Levi's Levi's
TV & Cinema Crafts Practical Special Effects Yellow Pencil Fallon London United Kingdom Cake Skoda Fabia
TV & Cinema Crafts Practical Special Effects Yellow Pencil Fallon London United Kingdom Belonging Orange Orange
TV & Cinema Crafts Practical Special Effects Yellow Pencil WCRS United Kingdom Effortless Sara Lee Brylcreem
TV & Cinema Crafts Production Design Yellow Pencil WCRS United Kingdom Effortless Sara Lee Brylcreem
TV & Cinema Crafts Sound Design Yellow Pencil Dab Hand Media United Kingdom Interview Tide Tide
TV & Cinema Crafts Use of Music Yellow Pencil Academy United Kingdom Music Pieces Sony Walkman
TV & Cinema Crafts Use of Music Yellow Pencil Fallon London United Kingdom Gorilla Cadbury's  Dairy Milk 
TV & Cinema Graphics TV & Promotions, Stings & Programme Junctions Yellow Pencil Fallon London United Kingdom Meat BBC BBC3
TV & Cinema Graphics TV Brand Identities Yellow Pencil Channel 4 United Kingdom E4 Refresh-Loading Bay / E4 Refresh-Beach / E4 Refresh-Hotel / E4 Refresh-Barn / E4 Refresh-Front Room Channel 4 E4
Viral Animation & Motion Graphics Yellow Pencil The Viral Factory United Kingdom How We Met Samsung Electronics Co, Ltd Samsung Mobile
Viral Direction Yellow Pencil Motion Blur Norway Train Hydro Engineers
Viral Viral Films Yellow Pencil Cutwater United States Sunglass Catch Ray-Ban Ray-Ban
Websites Microsites Yellow Pencil Projector Inc. Japan UNIQLOCK UNIQLO UNIQLOCK
Writing for Advertising TV & Cinema Advertising Yellow Pencil Mother United Kingdom Michael Madsen / Mena Suvari / Val Kilmer / Macaulay Culkin Orange Orange