Ipsos is one of the largest market research companies in the world, present in 90 markets and employing 18,000+. Our Ipsos Creative Excellence team expertly partners with clients through the creative development journey - from upstream insight generation that fuels creative briefs to exploring creative ideas to optimization and post-launch learnings that drive future success. Our focus is on guidance that nurtures and optimizes the creativity that is essential to success. We work with 75% of the top 200 national advertisers. We are proud to partner with Effie®, The ARF, SeeHer and The Female Quotient in our pursuit of effective, inclusive creativity.