How the metaverse, AVOD and first-party data will disrupt 2022
New research from Kantar forecasts disruptive media trends ahead this year in video streaming, personalization and the rise of the metaverse.
Ad-supported video on demand is the TV disruptor for 2022
Streaming viewers are avid but also cost-conscious, and are poised to embrace the AVOD trend, predicted to grow dramatically over the next two…
Study: 3 ways advertisers can drive brand growth with data
A new Kantar study reveals advertiser sentiment about the power of first-party data, better control of insights and improving real-time consumer…
Kantar is the world’s leading data-driven analytics and brand consulting group. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 25,000 people help the world’s leading organizations succeed and grow. For further information, please visit us at www.kantar.com