6 essential qualities of a trusted, authentic B2B brand
Being authentic in your marketing requires a commitment to six core traits, ensuring consistency and keeping your purpose at the center of…
The B2B Effectiveness Code: A framework for creative impact
LinkedIn’s B2B Effectiveness Code defines b-to-b effectiveness, explains the impact of b-to-b creativity and notes what’s needed to make marketing…
5 tips for building stronger B2B brand awareness on LinkedIn
LinkedIn’s online course for raising brand awareness helps marketers join conversations that matter and know, grow and engage with their audiences…
4 tips for better performing video ads on LinkedIn
LinkedIn research shows that video ads with demos, offers, animation, captions and short copy can ramp up ad performance.
4 ways B2B marketers can successfully combine brand and purpose
LinkedIn's Real Faces of Sales initiative offers marketers lessons in how to successfully combine brand and purpose in business-to-business…
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