Every year, we see more and more advertisers leaning into the holidays with their Christmas commercials. The phenomenon, which started in the UK in 2012 with John Lewis and its famous tearjerkers, now extends to many other markets. And it has moved beyond retailers to tech brands, telecom brands, food brands and more or less anyone who wants to promote a brand around the holidays.
Here you can find a selection of 2022’s best holiday ads from the U.K., U.S. and all around the world, featuring brands such as John Lewis, Disney, Etsy and more.
Check out our holiday marketing guide for brands here.
Also read: UK Christmas ad season reflects leaner times