Marketing executives are gathered in Orlando, Florida this week for the Association of National Advertisers’ annual “Masters of Marketing” event. The event comes as CMOs deal with rising economic anxiety from consumers and other disruptions, including pressure from CEOs to spend media wisely. Top marketers from American Express, Anheuser-Busch InBev, Ford, Procter & Gamble, Walmart and other big brands are slated to be on stage at the Rosen Shingle Creek resort.
Here, we track all the news from the event, which begins Tuesday afternoon and ends Friday. Want to hear from more top marketers? Buy your tickets for Ad Age Next: CMO, which will take place on Dec. 7 in New York City.