The advertising world reconvenes at the Cannes Lions International Festival of Creativity from June 19-23.
Ad Age reporters and editors will keep you up to date with happenings from the industry’s biggest awards celebration, which will mark the second straight year the event has been held in person since the beginning of the pandemic.
More Cannes Lions coverage
While the metaverse was all the rage at last year's Cannes, ChatGPT and generative AI will be the hot topic of Cannes 2023.
Advertisers are interested in how generative AI is shaping creativity and how AI models can be used in ad tech.
Marketers, for their part, arrive at Cannes beset by culture clashes that add volatility to their businesses. Take Anheuser-Busch InBev, for instance, which will accept its second straight Cannes Marketer of the Year award even as Bud Light continues to deal with the aftermath of its promotion with trans influencer Dylan Mulvaney.
Regardless of the topic, Ad Age will have you covered. You can find all of the latest updates, as well as links to our other coverage, here.