Creativity—see today’s best new work in advertising and design
Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
Latest updates
11.30.2023 @ 1:15 PM ET
Netflix and Geico team up on streamer’s first co-branded ad tier campaign
11.30.2023 @ 11:30 AM ET
Bouquet of flowers that are thriving in Antarctica serves as a climate warning as COP28 gets underway
11.30.2023 @ 10:45 AM ET
Craft Sportswear brewed a post-run ‘Craft Beer’ for athletes
11.30.2023 @ 10:30 AM ET
Holiday ads 2023: See Aubrey Plaza toast the holidays with a cosmo for Cointreau
11.30.2023 @ 9:45 AM ET
Apple highlights ‘Personal Voice’ feature in charming fairy tale from Taika Waititi
11.29.2023 @ 10:45 AM ET
Holiday ads 2023: Miller Lite made a ‘Beercracker,’ a modified nutcracker that opens bottles and cans
11.29.2023 @ 9:00 AM ET
Holiday ads 2023: Elves play while Santa’s away in travel brand TUI’s holiday ad
11.29.2023 @ 8:15 AM ET
Olivia Colman is the wonderfully evil ‘Oblivia Coalmine’ in PSA targeting fossil fuels
11.28.2023 @ 12:00 PM ET
Holiday ads 2023: Burger King UK hijacks Christmas with cheeky Santa ad and insane music video
11.28.2023 @ 9:30 AM ET
Special Olympics reclaims the word ‘special’ in Tombras campaign
11.28.2023 @ 8:45 AM ET
This carbon-negative radio ad sounds odd, and that’s the point
11.27.2023 @ 2:15 PM ET
Straightaway’s new ads bring a taste of Portland to the craft cocktail world
11.27.2023 @ 10:15 AM ET
Holiday ads 2023: Inside Montefiore’s magical holiday ad about a boy’s epic flight of imagination
11.27.2023 @ 10:00 AM ET
Holiday ads 2023: An Irish pub’s low-budget Christmas ad counts John Lewis among its admirers
11.27.2023 @ 5:30 AM ET
The top 5 creative campaigns you need to know about right now
11.27.2023 @ 5:00 AM ET
72andSunny hires Droga5 ECD to lead creative in New York
11.24.2023 @ 12:00 PM ET
Cards Against Humanity mocks X and TikTok by launching its own social platform
11.22.2023 @ 2:30 PM ET
Holiday ads 2023: Apple’s holiday ad blends the real and imaginary in sweet plea for a kinder world
11.22.2023 @ 8:30 AM ET
Lexington’s new NIL deals prove no place is ‘Moore Horsey’ than the Kentucky city
11.22.2023 @ 7:00 AM ET
Martin Short is a lazy, entitled diva in Preacher’s Wealthsimple campaign
11.21.2023 @ 10:00 AM ET
‘Just Friends’ costars Ryan Reynolds and Amy Smart reunite for Aviation Gin’s ‘Just Friendsgiving’ ad
11.21.2023 @ 8:00 AM ET
Modern Woodmen embraces its offbeat name in quirky life insurance campaign
11.21.2023 @ 7:00 AM ET
This brewer made a beer bouquet to get men to sit down and talk about their feelings
11.20.2023 @ 11:25 AM ET
Keke Palmer stars in Google’s 4th annual ‘Black-Owned Friday’ shoppable campaign
11.20.2023 @ 9:15 AM ET
Holiday ads 2023: Tesco really gets into the Christmas spirit in wonderfully peculiar spot
11.20.2023 @ 5:00 AM ET
The top 5 creative campaigns you need to know about right now
11.17.2023 @ 11:00 AM ET
Leica film explores creativity and finding meaning through loss and pain
11.17.2023 @ 10:30 AM ET
Holiday ads 2023: Teleflora highlights its Make-A-Wish ties in sweet holiday spot
11.17.2023 @ 9:20 AM ET
Holiday ads 2023: Microsoft turns people’s holiday memories into AI works of art
11.16.2023 @ 4:00 PM ET
Retired NYPD officers sing ‘Galway Bay’ in museum’s tribute to the Pogues’ ‘Fairytale of New York’
11.16.2023 @ 12:30 PM ET
Outback Steakhouse cares that it’s No. 1 in customer satisfaction, even if you don’t
11.16.2023 @ 11:10 AM ET
LG points out ways to live more sustainably in sunny new spot
11.16.2023 @ 9:30 AM ET
Holiday ads 2023: Penny uplifts children’s rights in another powerful holiday ad
11.16.2023 @ 6:00 AM ET
Inside Park Pictures’ 25 years of cinematic storytelling
11.16.2023 @ 5:00 AM ET
Park Pictures—watch 18 of its classic ads, music videos and films
11.15.2023 @ 11:30 AM ET
Holiday ads 2023: DoorDash musical urges stressed-out holiday workers to become Dashers instead
11.15.2023 @ 10:00 AM ET
Kevin Costner stars in first U.S. ad in 30 years in collab with Green Mountain Coffee Roasters
11.15.2023 @ 9:15 AM ET
Holiday ads 2023: Cat who’s too cool for the holidays wrecks a caroling special in comical Temptations ad
11.14.2023 @ 12:30 PM ET
Holiday ads 2023: Ikea eases the holiday stress in Rethink’s escapist seasonal spot
11.14.2023 @ 11:15 AM ET
Deutsch LA’s new AI tool writes bios for pets in need of adoption
Montefiore’s magical holiday ad from Alto features a boy’s epic flight of imagination.
Credit:
Montefiore Einstein
Welcome to Ad Age’s Creativity blog
Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.