Creativity—see today’s best new work in advertising and design
Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
Latest updates
The Los Angeles Rams and Sleep Number tell the story of safety Jordan Fuller’s return from injury
Party City shows how to really freak people out in real-life Halloween prank campaign
A man’s epic longboard ride is a metaphor for life in LG’s striking ‘Life’s Good’ manifesto spot
Winnie-the-Pooh’s Hundred Acre Wood is deforested in toilet paper brand’s update of the children’s classic
Inside the NFL’s Taylor Swift era—how the league is marketing to its new fans
Sandy Hook Promise’s new PSA stars a bunch of comedians—but it’s no laughing matter
Megan Thee Stallion talks mental health in Ad Council’s latest ‘Seize the Awkward’ campaign
Little Spoon recruits ’90s sitcom stars to stoke young parents’ nostalgia
Mattel’s Hot Wheels unleashes cinematic ad about how kids learn from failure
Jack in the Box hired Hollywood horror writers to make a creepy short for Halloween
Switzerland in autumn is a feast for the senses even when you’re missing one, says charming tourism ad
ITV designed a countrywide mental-health homework assignment for kids in ‘Britain Get Talking’ campaign
The top 5 creative campaigns you need to know about right now
Google mocks Apple with ‘iPager’ spoof in fight over texting technology
Snyder’s of Hanover made absurdly tall ‘pretzel steins’ in a twist on ‘steinholding’ Oktoberfest contests
Jane Lynch and a band of precocious kids star in Lego’s short film about the power of play
Chili’s grills kids about life in darkly funny Chicken Crispers ads from Mischief
Wonder Bread is helping to sell fan-made creations inspired by the brand
Amusement park seeks volunteers for a ‘Peak Fear Experiment’ to test the limits of horror
GE’s epic new ad celebrates past innovations while looking ahead to GE Aerospace and GE Vernova
Nick Offerman gets down and dirty in campaign about climate-friendly agriculture
Every Man Jack, the grooming brand, dreamed up a beard band to sing about your facial hair
Liquid Death made a Tom Segura ‘glory hole’ for an innuendo-filled way to recycle
WNBA stars cheer for businesswomen, the ultimate players, in Deloitte’s new ads
Zulu Alpha Kilo comically skewers the normalizing of unpaid internships in advertising
Dave’s Killer Bread supports second-chance employment in ads with employees who were once incarcerated
‘F*** you, pumpkin spice.’ Aviation Gin’s new ad takes aim at fall’s favorite flavor
Ads for Jai Alai beer start with the basics—how to pronounce it
Havas Chicago turned its lobby into a funeral home to address the suicide epidemic
See Flyana Boss run through the streets for Pizza Hut Melts
Peet’s skewers the coffee industry’s outlandish fads in first ads from Mischief
The top 5 creative campaigns you need to know about right now
Attending the Soho International Film Festival will do weird things to your body
Olivia Rodrigo’s new video was ‘Shot on iPhone’ in Apple’s latest music project
‘Saw X’ promo spoofs Nicole Kidman’s AMC ad about the magic of cinema
A concept car that protects Black drivers at traffic stops is coming to the Detroit Auto Show
Kraft Heinz’s Delimex highlights Mexican street-food vendors in L.A. that you won’t find on Google Maps
See Apple’s sustainability ad starring Octavia Spencer as Mother Nature
See Bacardi’s era-spanning hip-hop tribute airing on MTV’s VMAs
Aaron Rodgers stars in ‘This Is SportsCenter’-style mockumentary for Amberjack shoes

A wine brand’s desert-island billboard has a nice surprise for anyone who discovers it.
Welcome to Ad Age’s Creativity blog
Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.