Creativity—see today’s best new work in advertising and design
Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
Latest updates
Brady’s End Family Fire program unveils ‘gunboxing’ video series
T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s
Chili’s gets into wedding catering after bride’s all-Chili’s menu goes viral
Corona ‘returned’ the bottles in its print ads to encourage recycling
CNN uses raw footage of its journalists in confrontational moments for new ads
Heinz launches first global campaign, focused on irrational fan love for the brand
Zippo’s stunning pyrotechnic posters reveal hidden scenes when illuminated by a flame
Jimmy Dean is placing misspelled ads outside this week’s Scripps National Spelling Bee
Match launches ‘Adults Wanted’ campaign in a dating scene where they’re in short supply
Corona held a 900-minute women’s soccer match to highlight the sport’s 10x gender pay gap
Globant mocks consultancies’ AI obsession in latest comic work from Gut
Kristen Bell stars in surreal, playful ad for Daniel Ricciardo’s clothing brand, Enchanté
The top 5 creative campaigns you need to know about right now
Tombras hires its first executive creative director from Maximum Effort
Dickie Berg, a phallic iceberg off Canada, has inspired a dildo that fights climate change
The Bioré-gun violence TikTok controversy—4 questions our industry should be asking
Why this top agency creative director left in search of ‘Beautiful Thinkers’
Kraft Mac and Cheese eaters enjoy ‘deluxified’ comfort in ads for new frozen dinners
Days Inn made mirrors with a button that gives out compliments
VW built jarring 3D models of what’s hiding in your blind spot
Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems
Liquid Death finds a new use for discarded plastic—rogue plastic surgery operations
Burger King knows how selfless you are with your children, especially at mealtimes
SAP used AI to make new OOH ads daily for a rapidly moving world
Meow Wolf unveils mind-bending ads from Preacher for a new exhibition, ‘The Real Unreal’
Corona started a prison soccer league in Mexico, and one inmate is even going pro
Tom Brady digs deep in daytime talk-show campaign for Hertz
The top 5 creative campaigns you need to know about right now
How e.l.f. got Chris Olsen and Ian Paget to open up for ‘Makeup Over Makeup’ series
Artists with disabilities shot Apple’s latest iPhone campaign
Huggies’ new children’s book celebrates the A to Z of baby butts
Stop AAPI Hate’s new PSA memorably illustrates all the hate incidents that go unreported
Mother designed a couch that floats, so you’ll be nice and comfy when the oceans rise
Visionworks takes viewers to the movies to test their eyesight
BMW Films returns with ‘The Calm’—see the action-packed short film for the i7 M70 xDrive
‘That’s Fentalife!’ outdoor campaign storms San Francisco with scathing take on fentanyl crisis
Uber Eats made a tiny tasting menu as ‘Ant-Man: Quantumania’ comes to Disney+
When babymaking isn’t so simple, Frida Fertility makes it easier
Four nursing students just got NIL deals from Saucony and Galen College of Nursing
The top 5 creative campaigns you need to know about right now

The tricksters at Meow Wolf welcome you to their latest exhibition in typically bizarre style.
Welcome to Ad Age’s Creativity blog
Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.