Creativity—see today’s best new work in advertising and design
Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
Latest updates
Volvo’s charming EX30 unboxing imagines the small electric SUV in a miniature world
Dove’s #LetHerGrow campaign helps end forced haircuts for students in Thailand
Burger King revists decades of relentless Whopper advertising to sell something else entirely
Alex Honnold indulges secret passion for thumb wrestling in campaign for Dr. Squatch
Old advertising jingles are being played for Alzheimer’s patients as therapy in Puerto Rico
This sex-toy brand urges you to break up with your showerhead
Innocent smoothies is giving Stockholm’s insects their very own taxi-top gardens
Nike and Gail Bean spill the tea on the new WNBA season
The top 5 creative campaigns you need to know about right now
MullenLowe’s global rebrand sees its octopus running wild
Brady’s End Family Fire program unveils ‘gunboxing’ video series
T-Pain becomes Fros-T-Pain in super chill music video for Wendy’s
Chili’s gets into wedding catering after bride’s all-Chili’s menu goes viral
Corona ‘returned’ the bottles in its print ads to encourage recycling
CNN uses raw footage of its journalists in confrontational moments for new ads
Heinz launches first global campaign, focused on irrational fan love for the brand
Zippo’s stunning pyrotechnic posters reveal hidden scenes when illuminated by a flame
Jimmy Dean is placing misspelled ads outside this week’s Scripps National Spelling Bee
Match launches ‘Adults Wanted’ campaign in a dating scene where they’re in short supply
Corona held a 900-minute women’s soccer match to highlight the sport’s 10x gender pay gap
Globant mocks consultancies’ AI obsession in latest comic work from Gut
Kristen Bell stars in surreal, playful ad for Daniel Ricciardo’s clothing brand, Enchanté
The top 5 creative campaigns you need to know about right now
Tombras hires its first executive creative director from Maximum Effort
Dickie Berg, a phallic iceberg off Canada, has inspired a dildo that fights climate change
The Bioré-gun violence TikTok controversy—4 questions our industry should be asking
Why this top agency creative director left in search of ‘Beautiful Thinkers’
Kraft Mac and Cheese eaters enjoy ‘deluxified’ comfort in ads for new frozen dinners
Days Inn made mirrors with a button that gives out compliments
VW built jarring 3D models of what’s hiding in your blind spot
Apple’s new privacy ad has Jane Lynch gleefully reveal patients’ health problems
Liquid Death finds a new use for discarded plastic—rogue plastic surgery operations
Burger King knows how selfless you are with your children, especially at mealtimes
SAP used AI to make new OOH ads daily for a rapidly moving world
Meow Wolf unveils mind-bending ads from Preacher for a new exhibition, ‘The Real Unreal’
Corona started a prison soccer league in Mexico, and one inmate is even going pro
Tom Brady digs deep in daytime talk-show campaign for Hertz
The top 5 creative campaigns you need to know about right now
How e.l.f. got Chris Olsen and Ian Paget to open up for ‘Makeup Over Makeup’ series
Artists with disabilities shot Apple’s latest iPhone campaign

T-Pain is the world’s biggest Strawberry Frosty fan in Wendy’s new music video.
Welcome to Ad Age’s Creativity blog
Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.