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Our continually updated coverage of breakthrough creative ideas and executions across disciplines and platforms
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Holiday ads 2023: Ryan Reynolds seeks donations for kids in hospital so they can get back to being ‘pr*cks’ again
Holiday ads 2023: Miller High Life made a light-up neon holiday tree that smells like a smoky dive bar
Holiday ads 2023: A family puts the decorations away early, for good reason, in this touching Christmas ad
City of Hamburg broadcast the Euro 2024 draw live with shipping containers
Inside Solo Stove’s viral Snoop Dogg partnership—and how it almost didn’t happen
McDonald’s is selling single Chicken McNuggets in response to an obscure math theorem
Heinz’s new ketchup label is a tattoo stencil for diehard fans
Holiday ads 2023: Hulu’s holiday billboards come with show-themed wrapping paper for passersby
SeatGeek’s comic ads reveal the shocking truth—that the ticketing app just works as it should
The top 5 creative campaigns you need to know about right now
Holiday ads 2023: WestJet brings together families who are spending the holidays apart in heartwarming film
Why Amazon revived a ’90s holiday campaign, inspired by the ’60s, for 2023
GMC made muddy masterpieces of off-road art in truck campaign
Netflix and Geico team up on streamer’s first co-branded ad tier campaign
Bouquet of flowers that are thriving in Antarctica serves as a climate warning as COP28 gets underway
Craft Sportswear brewed a post-run ‘Craft Beer’ for athletes
Holiday ads 2023: See Aubrey Plaza toast the holidays with a cosmo for Cointreau
Apple highlights ‘Personal Voice’ feature in charming fairy tale from Taika Waititi
Holiday ads 2023: Miller Lite made a ‘Beercracker,’ a modified nutcracker that opens bottles and cans
Holiday ads 2023: Elves play while Santa’s away in travel brand TUI’s holiday ad
Olivia Colman is the wonderfully evil ‘Oblivia Coalmine’ in PSA targeting fossil fuels
Holiday ads 2023: Burger King UK hijacks Christmas with cheeky Santa ad and insane music video
Special Olympics reclaims the word ‘special’ in Tombras campaign
This carbon-negative radio ad sounds odd, and that’s the point
Straightaway’s new ads bring a taste of Portland to the craft cocktail world
Holiday ads 2023: Inside Montefiore’s magical holiday ad about a boy’s epic flight of imagination
Holiday ads 2023: An Irish pub’s low-budget Christmas ad counts John Lewis among its admirers
The top 5 creative campaigns you need to know about right now
72andSunny hires Droga5 ECD to lead creative in New York
Cards Against Humanity mocks X and TikTok by launching its own social platform
Holiday ads 2023: Apple’s holiday ad blends the real and imaginary in sweet plea for a kinder world
Lexington’s new NIL deals prove no place is ‘Moore Horsey’ than the Kentucky city
Martin Short is a lazy, entitled diva in Preacher’s Wealthsimple campaign
‘Just Friends’ costars Ryan Reynolds and Amy Smart reunite for Aviation Gin’s ‘Just Friendsgiving’ ad
Modern Woodmen embraces its offbeat name in quirky life insurance campaign
This brewer made a beer bouquet to get men to sit down and talk about their feelings
Keke Palmer stars in Google’s 4th annual ‘Black-Owned Friday’ shoppable campaign
Holiday ads 2023: Tesco really gets into the Christmas spirit in wonderfully peculiar spot
The top 5 creative campaigns you need to know about right now
Leica film explores creativity and finding meaning through loss and pain

Montefiore’s magical holiday ad from Alto features a boy’s epic flight of imagination.
Welcome to Ad Age’s Creativity blog
Thank you for visiting our new Creativity blog, featuring creative coverage from across the Ad Age site, all in one place—as well as more ads and campaigns we find interesting every day. Send us pitches here, and subscribe to Ad Age for full access to our Creativity hub.