WELCOME TO AD AGE'S NFT BLOG
The year of the NFT may have passed, but marketers are still activating the technology in new and surprising ways, from collectible twists on prized IP to loyalty programs with tokenized rewards. Brands from Coca-Cola and Barbie to Nike and Lufthansa have jumped on the NFT train. This is all to say: love ‘em or hate ‘em, non-fungible tokens are still around.
Confused about how they work? Read our guide to NFTs here. And check out our new metaverse marketing blog here.
Keep reading and check back often for the latest NFT news from Ad Age.