How brands are using NFTs—a continually updated list
Tracking how marketers are trying out non-fungible tokens
Latest updates
11.14.2023 @ 9:55 AM ET
Disney launches NFT-based digital collectibles market
09.13.2023 @ 4:08 PM ET
Marketers may be overestimating consumer interest in AI and NFTs
08.31.2023 @ 11:57 AM ET
Lufthansa's NFT loyalty program takes flight
08.14.2023 @ 1:10 PM ET
Coca-Cola reinvests in Web3 with new NFT collection
07.25.2023 @ 10:15 AM ET
Snoop Dogg launches ice cream line fronted by his Dr. Bombay Bored Ape NFT
04.28.2023 @ 3:34 PM ET
Adidas partners with Doodles for NFT wearables
04.20.2023 @ 10:51 AM ET
Mattel unveils secondary marketplace for NFT platform
03.14.2023 @ 6:25 AM ET
Meta ditches NFTs on Instagram, Facebook in metaverse reversal
03.10.2023 @ 11:33 AM ET
Aéropostale launches NFT collection along with Tesla giveaway
03.07.2023 @ 8:41 AM ET
Nike and Starbucks show how brands are rethinking NFTs
03.06.2023 @ 11:07 AM ET
NFT creators are abandoning Web3 over disappearing royalties
02.23.2023 @ 3:25 PM ET
Spotify is testing NFT-gated playlists
02.16.2023 @ 10:26 AM ET
GQ drops first batch of NFTs, joining other legacy publishers in Web3
02.15.2023 @ 2:35 PM ET
Lamborghini to drop new batch of NFTs
02.10.2023 @ 1:11 PM ET
Puma digitizes vintage cartoon in latest NFT drop
Credit:
Verizon
WELCOME TO AD AGE'S NFT BLOG
The year of the NFT may have passed, but marketers are still activating the technology in new and surprising ways, from collectible twists on prized IP to loyalty programs with tokenized rewards. Brands from Coca-Cola and Barbie to Nike and Lufthansa have jumped on the NFT train. This is all to say: love ‘em or hate ‘em, non-fungible tokens are still around.
Confused about how they work? Read our guide to NFTs here. And check out our new metaverse marketing blog here.
Keep reading and check back often for the latest NFT news from Ad Age.