How brands are using NFTs—a continually updated list
Tracking how marketers are trying out non-fungible tokens
Latest updates
Yves Saint Laurent pairs NFTs to real perfume purchases
Cha Cha Matcha unveils NFT-based loyalty program
Tribeca Festival releases special access passes in the form of NFTs
Yuga Labs appoints former Activision Blizzard exec as new CEO
Celebrities named as defendants in Bored Ape Yacht Club lawsuit
Toys “R” Us drops NFT collection with staking rewards
Gary Vee’s Candy Digital platform lays off a third of its staff
Nike rolls out space for Web3 projects
What Reddit's NFT success can teach other brands
Warner Bros. now launching 'Game of Thrones' NFTs
Warner Bros. launches 'WB Movieverse' marketplace, 'Lord of the Rings' NFTs
Gary Vee’s VeeFriends NFTs will sell at Macy’s and Toys'R'Us
Build-A-Bear to auction off NFTs with physical twins, one with Swarovski crystals
Wrangler teams with NFT collection Deadfellaz for digital comic strip
GameStop deepens NFT efforts with trading card loyalty perks

WELCOME TO AD AGE'S NFT BLOG
In less than a year, the acronym NFT has gone from WTF to BFF for brands. Non-fungible tokens are digital assets like bitcoin, only they’re unique and irreplaceable, like owning an original work of art online. They utilize the same authentification technology as cryptocurrency and, similar to the digital dough, are still nebulous in their uses. While some NFTs hold monetary value, others link owners to communities or can even be worn digitally.
Still confused? Read our guide to NFTs here. And check out our new metaverse marketing blog here.
Keep reading and check back often for the latest NFT news from Ad Age.