How brands are using NFTs—a continually updated list
Tracking how marketers are trying out non-fungible tokens
Latest updates
Getty Images is turning its photo catalog into NFTs
Snapple drops first NFTs
Linktree adds NFT capabilities to serve creators
OpenSea unveils IP authenticity tools in a potential win for brands with NFTs
Pepsi to live-mint NFTs during the Billboard Music Awards
Chainsmokers to release NFTs that offer a cut of music royalties
MLB, Sorare take a swing at NFT-based online games
Budweiser teams with Dwyane Wade in latest NFT drop
Instagram opens NFT sharing capabilities for select users
Why Hyundai is using Ethereum for its next NFT drop
Autograph launches first brand campaign, unveils next NFT partners
Asics partners with ‘move-to-earn’ platform on NFT collection
Movember launches NFTesticles
'Sabrina the Teenage Witch' conjures NFT collection
Emirates unveils brand strategy around NFTs and the metaverse

WELCOME TO AD AGE'S NFT BLOG
In less than a year, the acronym NFT has gone from WTF to BFF for brands. Non-fungible tokens are digital assets like bitcoin, only they’re unique and irreplaceable, like owning an original work of art online. They utilize the same authentification technology as cryptocurrency and, similar to the digital dough, are still nebulous in their uses. While some NFTs hold monetary value, others link owners to communities or can even be worn digitally.
Still confused? Read our guide to NFTs here.
Keep reading and check back often for the latest NFT news from Ad Age.