How brands are using NFTs—a continually updated list
Tracking how marketers are trying out non-fungible tokens
Latest updates
Mickey Mouse NFT garner big sales after Disney's copyright expires
Disney launches NFT-based digital collectibles market
Marketers may be overestimating consumer interest in AI and NFTs
Lufthansa's NFT loyalty program takes flight
Coca-Cola reinvests in Web3 with new NFT collection
Snoop Dogg launches ice cream line fronted by his Dr. Bombay Bored Ape NFT
Adidas partners with Doodles for NFT wearables
Mattel unveils secondary marketplace for NFT platform
Meta ditches NFTs on Instagram, Facebook in metaverse reversal
Aéropostale launches NFT collection along with Tesla giveaway
Nike and Starbucks show how brands are rethinking NFTs
NFT creators are abandoning Web3 over disappearing royalties
Spotify is testing NFT-gated playlists
GQ drops first batch of NFTs, joining other legacy publishers in Web3
Lamborghini to drop new batch of NFTs
WELCOME TO AD AGE'S NFT BLOG
The year of the NFT may have passed, but marketers are still activating the technology in new and surprising ways, from collectible twists on prized IP to loyalty programs with tokenized rewards. Brands from Coca-Cola and Barbie to Nike and Lufthansa have jumped on the NFT train. This is all to say: love ‘em or hate ‘em, non-fungible tokens are still around.
Confused about how they work? Read our guide to NFTs here. And check out our new metaverse marketing blog here.
Keep reading and check back often for the latest NFT news from Ad Age.