Media measurement uncertainty—tracking TV, social and digital
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions
Latest updates
Warner Bros. Discovery's upfront currency partners won't include iSpot
Hallmark adds EDO as measurement partner
VideoAmp hires former Nickelodeon CMO
Nielsen and rivals get new guidelines from industry for 2024 upfronts
Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players
Netflix expands Nielsen partnership with global, multi-year contract
Multi-currency TV measurement is causing tension within the industry
Major TV networks form council to certify measurement firms and more
Meta strikes retail media measurement partnership with IRI
Paramount becomes latest publisher to incorporate Unified ID 2.0

Measurement is in the midst of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness increasingly more complicated.
At the center of the saga is Nielsen, which has monopolized the measurement of TV audiences until its accuracy was called into question, and its rivals, who have been vying for a multi-currency TV market. Media companies and TV ad leaders have been cautiously exploring a post-Nielsen world, integrating currency alternatives such as VideoAmp, Comscore and iSpot.tv within their deals.
Elsewhere, the industry is also looking to try to get a handle on how to measure new platforms as more ad dollars shift to social channels like TikTok and are being invested in influencer marketing.
Check back for the latest on the subject, including reactions from media companies, agencies and more.