Media measurement uncertainty—tracking TV, social and digital
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions
Latest updates
ISpot gets full JIC currency certification
CEO of XR measurement platform steps down
Nielsen and Innovid partner to bring ad activation to Nielsen One
Streaming hits all-time high 40% share of TV time in US
Samsung joins JIC, but its role remains unclear
ANA to launch cross-media measurement with Kantar and Accenture
YouTube tops Netflix in viewing time as CTV ads get more attention, TVision finds
Paramount strikes measurement deal with EDO, Mastercard
5 ad leaders predict media measurement trends for the TV upfront
Netflix adds measurement from Kantar, Lucid and NCSolutions
Samba TV now measures deduplicated reach at the fuel pump
Inside Nielsen’s push to incorporate streamers’ first-party data into measurement
Comscore and VideoAmp get JIC certification, while iSpot.tv will have to wait
Criteo gets MRC accreditation for retail media metrics
Just to be clear, the JIC is not trying to take the MRC’s job
Measurement is in the midst of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness increasingly more complicated.
At the center of the saga is Nielsen, which has monopolized the measurement of TV audiences until its accuracy was called into question, and its rivals, who have been vying for a multi-currency TV market. Media companies and TV ad leaders have been cautiously exploring a post-Nielsen world, integrating currency alternatives such as VideoAmp, Comscore and iSpot.tv within their deals.
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Check back for the latest on the subject, including reactions from media companies, agencies and more. And check out our newest blog tracking TV and digital pitches from the upfronts and NewFronts.