Media measurement uncertainty—tracking TV, social and digital
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions
Latest updates
Relo brings census measurement to sports sponsorships
Hallmark Media is the latest TV network to offer VideoAmp as currency
VAB pauses talks with ANA on cross-media measurement panel, pilot plans
Comscore integrates Roku data into ad measurement
The Weather Channel strikes upfront deals entirely on Nielsen alternative
Dentsu activates VideoAmp currency across seven media companies
Google launches ad measurement tool for brands
Paramount picks iSpot.tv as TV ad currency alternative to Nielsen
Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives
ISpot gets MRC accreditation for its ad catalog

Measurement is in the midst of an upheaval. The sheer number of platforms for content delivery, coupled with the shortcomings of measurement stalwarts, have made analyzing campaign reach and effectiveness increasingly more complicated.
At the center of the saga is Nielsen, which has monopolized the measurement of TV audiences until its accuracy was called into question, and its rivals, who have been vying for a multi-currency TV market. Media companies and TV ad leaders have been cautiously exploring a post-Nielsen world, integrating currency alternatives such as VideoAmp, Comscore and iSpot.tv within their deals.
Elsewhere, the industry is also looking to try to get a handle on how to measure new platforms as more ad dollars shift to social channels like TikTok and are being invested in influencer marketing.
Check back for the latest on the subject, including reactions from media companies, agencies and more. And check out our newest blog tracking TV and digital pitches from the upfronts and NewFronts.