Metaverse marketing—tracking virtual activations and more
From virtual land experiences to job hirings for Web3 roles—a regularly updated list
Latest updates
NFL brings tailgates and team-inspired maps to Fortnite
President of Time departs for top position at crypto payments startup
Macy’s to launch metaverse experience for Thanksgiving Day parade
Esports team TSM is the latest partner to split from FTX after collapse
Reese’s Puffs opens breakfast-themed metaverse experience
Red Wing Shoes turns metaverse buildings into real homes for people in need
Steak-umm opens 'metaverse university' to fight disinformation
Timex races into Fortnite
Listerine creates Grand Theft Auto-style video game ‘in the metaverse’
Ralph Lauren takes Fortnite
Microsoft is taking to the metaverse to raise awareness around issues facing the queer community.
The metaverse, like all things Web3, is as confusing as it is titillating. (We wrote a full story unpacking this confusion, so make sure you visit there first). Marketers aren’t waiting for an official prospectus—they’re already heading full-speed into the space. From buying land on virtual real estate platforms to building teams and hiring for roles specifically tailored toward metaverse development, brands and agencies want to get involved ahead of mass adoption, whether that’s a month, year or decade away. Who knows? Maybe the metaverse will never attract billions of consumers. But we’ll be here anyway, reporting on marketers’ best efforts.
Plus, here’s a helpful glossary to guide you through the space.
Keep reading and check back often for the latest metaverse news from Ad Age. Sign up for our Metaverse Marketing newsletter here.