Tracking Super Bowl, NFL and college football marketing news
The latest brand moves, ads, endorsement deals, ratings updates and more for the 2023 season
Latest updates
09.25.2023 @ 9:35 AM ET
Usher to headline Super Bowl halftime show
09.22.2023 @ 3:16 PM ET
Watch Stefon Diggs meet the press
09.22.2023 @ 9:18 AM ET
Chili’s is giving away Tony Pollard jerseys stained with buffalo sauce
09.21.2023 @ 8:57 AM ET
Paramount to help brands create influencer content around Super Bowl, other sporting events
09.19.2023 @ 11:00 AM ET
Marriott ups its football experience
09.19.2023 @ 9:03 AM ET
Coors Light returns to the Super Bowl
09.18.2023 @ 2:38 PM ET
ABC to broadcast full 'Monday Night' schedule
09.18.2023 @ 8:53 AM ET
NFL spotlights Latino stars in new ad series
09.15.2023 @ 10:48 AM ET
Why JCPenney is investing in Amazon Prime’s ‘Thursday Night Football’
09.14.2023 @ 10:11 AM ET
Captain Morgan recruits Victor Cruz, Bebe Rexha for NFL treasure hunt
The NFL regular season kicks off Sept. 7, 2023.
Credit:
Adrian Curiel | Unsplash
Football season is here—and with it comes major marketing opportunities for brands to reach mass audiences, especially now that scripted television has been sacked by the writers' strike.
Here we track all things related to pigskin marketing—across the NFL and college football—including ad hits and misses, TV ratings, big endorsement deals, social media plays and more.
Keep score with our blog here.