Super Bowl, NFL and college football marketing news
The latest brand moves, ads, endorsement deals, ratings updates and more for the 2024-25 season
Latest updates
09.19.2024 @ 11:50 AM ET
Doritos’ ‘Crash the Super Bowl’ is returning in 2025
09.19.2024 @ 11:45 AM ET
Travis Hunter gets a custom trading card—and a savings account—in NerdWallet NIL deal
09.19.2024 @ 11:42 AM ET
Crown Royal’s big rig brings tailgates on tour
09.12.2024 @ 10:57 AM ET
NFL tests AI marketing strategies with its innovation hub
09.12.2024 @ 10:30 AM ET
Trevor Lawrence takes over Jaguars’ stadium in EverBank stunt
09.10.2024 @ 5:06 PM ET
Bills rookie get quizzed
09.09.2024 @ 5:54 PM ET
Brock Purdy’s climb to NFL stardom highlighted in Ariat’s campaign, debuting on ‘MNF’
09.09.2024 @ 5:17 PM ET
Julian Edelman boards Jameson’s ‘Touchdown in Dublin’ bus
09.07.2024 @ 9:20 AM ET
Fox celebrates Tom Brady’s analyst debut
09.06.2024 @ 1:30 PM ET
Watch Eli Manning, Brock Purdy and more in Toyota’s new ad
09.05.2024 @ 3:10 PM ET
Progressive calls on NFL reserve QBs to tackle everyday ‘backup’ scenarios
09.05.2024 @ 3:04 PM ET
Bill Belichick takes on a crusty new role as DoorDash ‘Fan Coach’
09.05.2024 @ 9:51 AM ET
Top 5 NFL season kick-off ads
09.05.2024 @ 9:20 AM ET
4 ways football can win with young fans
09.05.2024 @ 9:12 AM ET
Behind The Farmer’s Dog’s new NFL ad
09.04.2024 @ 10:25 AM ET
Gatorade football campaign celebrates teamwork and inclusiveness
09.04.2024 @ 9:15 AM ET
Corona and Eli Manning team up for Lime Wedge Football game
09.03.2024 @ 11:09 AM ET
Inside the NFL’s revamped influencer marketing strategy
09.03.2024 @ 9:00 AM ET
Applebee’s trains Brock Purdy, Saquon Barkley and Dan Campbell to be servers in NFL campaign
09.03.2024 @ 8:50 AM ET
Modelo enlists ‘The Recuiter’ as it beefs up its college football push
09.03.2024 @ 6:00 AM ET
Christian McCaffrey and Travis Kelce head up Lowe’s comic NFL campaign
08.30.2024 @ 12:27 PM ET
How Dos Equis is supporting football’s gutsiest call
08.29.2024 @ 12:00 PM ET
Nick Saban is the worst vacation host ever in Vrbo’s new comic ad
08.28.2024 @ 11:30 AM ET
Bud Light returns to classic humor with Shane Gillis comic short
08.28.2024 @ 10:15 AM ET
‘Ted Lasso’ star joins State Farm’s football cast
08.27.2024 @ 12:00 PM ET
Big 12 and SEC welcome new member schools in pair of brand spots
08.27.2024 @ 11:30 AM ET
George Kittle goes as bald as a satellite-free roof for DirecTV
08.27.2024 @ 10:54 AM ET
Coca-Cola’s college football program includes digital player cards for EA Sports
08.27.2024 @ 10:51 AM ET
Celsius inks 6 NILs for campus marketing program
08.27.2024 @ 10:06 AM ET
Nissan welcomes Reggie Bush to the Heisman House
College football returns in late August and the NFL’s first game of the season takes place on Sept. 5.
Credit:
Muhamad/Adobe Stock
Football season is approaching, with NFL and college teams busy preparing for kickoff. Ad Age is tracking all things related to football marketing including the latest news on endorsement deals, social media plays, TV ratings and even some Super Bowl ad plans in place before the 2024-2025 season starts.
Check back throughout the season for the latest updates.