Super Bowl, NFL and college football marketing news
The latest brand moves, ads, endorsement deals, ratings updates and more for the 2024-25 season
Latest updates
Doritos’ ‘Crash the Super Bowl’ is returning in 2025
Travis Hunter gets a custom trading card—and a savings account—in NerdWallet NIL deal
Crown Royal’s big rig brings tailgates on tour
NFL tests AI marketing strategies with its innovation hub
Trevor Lawrence takes over Jaguars’ stadium in EverBank stunt
Bills rookie get quizzed
Brock Purdy’s climb to NFL stardom highlighted in Ariat’s campaign, debuting on ‘MNF’
Julian Edelman boards Jameson’s ‘Touchdown in Dublin’ bus
Fox celebrates Tom Brady’s analyst debut
Watch Eli Manning, Brock Purdy and more in Toyota’s new ad
Progressive calls on NFL reserve QBs to tackle everyday ‘backup’ scenarios
Bill Belichick takes on a crusty new role as DoorDash ‘Fan Coach’
Top 5 NFL season kick-off ads
4 ways football can win with young fans
Behind The Farmer’s Dog’s new NFL ad
Gatorade football campaign celebrates teamwork and inclusiveness
Corona and Eli Manning team up for Lime Wedge Football game
Inside the NFL’s revamped influencer marketing strategy
Applebee’s trains Brock Purdy, Saquon Barkley and Dan Campbell to be servers in NFL campaign
Modelo enlists ‘The Recuiter’ as it beefs up its college football push
Christian McCaffrey and Travis Kelce head up Lowe’s comic NFL campaign
How Dos Equis is supporting football’s gutsiest call
Nick Saban is the worst vacation host ever in Vrbo’s new comic ad
Bud Light returns to classic humor with Shane Gillis comic short
‘Ted Lasso’ star joins State Farm’s football cast
Big 12 and SEC welcome new member schools in pair of brand spots
George Kittle goes as bald as a satellite-free roof for DirecTV
Coca-Cola’s college football program includes digital player cards for EA Sports
Celsius inks 6 NILs for campus marketing program
Nissan welcomes Reggie Bush to the Heisman House
Football season is approaching, with NFL and college teams busy preparing for kickoff. Ad Age is tracking all things related to football marketing including the latest news on endorsement deals, social media plays, TV ratings and even some Super Bowl ad plans in place before the 2024-2025 season starts.
Check back throughout the season for the latest updates.