Big Game advertisers are eager to build early buzz ahead of the Super Bowl between the Philadelphia Eagles and Kansas City Chiefs.
Teasers started especially early this year, with Downy hinting at its Super Bowl ad plans in December.
Teasers—which are essentially ads for the Super Bowl ads—are designed to create storylines and build anticipation for the Big Game commercials themselves. This year’s teasers run the gamut from print ads to social media posts to short videos.
Bookmark this page to stay up to date on all the teasers released ahead of the Super Bowl. For other Super Bowl-related news and brand plans, check out our other blog here.