Super Bowl 2023—tracking commercials and other brand plans
All the latest Big Game marketing news and updates
Latest updates
11.29.2022 @ 9:45 AM ET
Super Bowl commercials and the brands buying them
11.23.2022 @ 12:00 PM ET
Fox reveals TV plans for post-Super Bowl
11.21.2022 @ 10:34 AM ET
DraftKings plans Super Bowl commercial
10.27.2022 @ 1:37 PM ET
Agency will make you a Super Bowl ad—and may not charge for it
10.25.2022 @ 5:00 PM ET
Sam Adams' 'Your Cousin from Boston' returns in another regional ad
10.20.2022 @ 8:57 AM ET
Jesus ads to run in Super Bowl
09.23.2022 @ 12:41 AM ET
NFL signs Apple Music as Super Bowl halftime show sponsor in $250 million deal
09.07.2022 @ 10:01 AM ET
Super Bowl commercial time nearly sold out by Fox
07.14.2022 @ 7:00 AM ET
Molson Coors buys Super Bowl ad after AB InBev relinquishes exclusivity
Credit:
Arizona Super Bowl Host Committee
The Super Bowl is nearing and there is plenty to look forward to before the Big Game, which is slated for Feb. 12 at State Farm Stadium in Glendale, Arizona. From a new halftime show sponsor in Apple Music to Anheuser-Busch InBev opening the door for other beer companies to run ads, Ad Age has you covered with everything you need to know for the biggest night in advertising. And be sure to check out our NFL and college football blog for non-Super Bowl marketing news on the gridiron, and be on the lookout for our annual "See all the Super Bowl commercials" blog, which will drop closer to the Big Game.