Twitter and marketing updates during Elon Musk's ownership
A continually updated list of how brands and others are reacting to the platform's new era
Latest updates
12.18.2023 @ 9:10 AM ET
Musk’s X faces first EU probe since new disinformation rules
12.01.2023 @ 2:54 PM ET
Walmart stops advertising on X
11.29.2023 @ 6:17 PM ET
Musk bluntly tells off advertisers that pulled ads from X
11.21.2023 @ 10:09 AM ET
X sues Media Matters
11.20.2023 @ 6:59 PM ET
How much X is losing ad boycott
11.20.2023 @ 6:58 PM ET
Reactions to X’s advertiser exodous
11.16.2023 @ 8:33 PM ET
IBM suspends X ads after report of placement near Nazi posts
09.18.2023 @ 5:00 PM ET
X will move toward requiring a small monthly payment, Musk says
09.14.2023 @ 11:00 AM ET
X reloads ad sales team
09.05.2023 @ 9:32 AM ET
Musk blames Anti-Defamation League for X’s US ad sales slump
Elon Musk rebranded Twitter to X in July 2023.
Credit:
Composite image: Bloomberg LP
Elon Musk’s ownership of X, previously known as Twitter, has been marked by controversy, ranging from advertiser concerns over brand safety to his decision to fire half of the platform’s staff.
Ad Age is closely monitoring the latest moves as the industry reacts to Musk’s transformation of X.