Upfronts and NewFronts 2023—tracking TV and digital ad pitches
Continually updated list of the latest NewFront and upfront news
Latest updates
YouTube announces 2024 upfront date
The Weather Channel strikes upfront deals entirely on Nielsen alternative
Netflix advertisers commit fewer dollars during upfront, but expect higher delivery
Disney upfront sees growth in sports volume and pricing
AMC Networks says upfront performance is an indicator of TV ad market recovery
Warner Bros. Discovery boasts demand for streaming in upfront
TelevisaUnivision closes upfront, ups pricing for Spanish-language Super Bowl
Warner Bros. Discovery restructures ad sales team
Fox closes upfront, announces pricing growth in sports
Paramount reports low- to mid-single digit upfront growth
The IAB NewFronts kick off presentations the first week of May.
As programmers in TV, tech, publishing and social media make their bids for marketing dollars via posh presentations and parties, volatile economic conditions, changes in privacy and media’s measurement upheaval loom over buyers and sellers alike this upfront season.
The 2023 upfront also promises exciting movement in advertising’s steady shift from linear to streaming TV, advancements in ad innovations including shoppable TV and fresh ways to attract viewers on second screens.
The IAB NewFronts kick off presentations the first week of May, with Amazon, Snap, Meta and TikTok among those pitching. Starting May 15, the TV upfront week’s changes include Paramount departing the festivities, replaced by Netflix (find a full calendar of events here).
Also read: A guide to streaming TV advertising in 2023
Keep reading and check back often for the latest upfront and NewFront news from Ad Age.