Upfronts and NewFronts 2023—tracking TV and digital ad pitches
Continually updated list of the latest NewFront and upfront news
Latest updates
Media buyers react to NBCU, Fox, Netflix, YouTube and more ad pitches
The CW sets first fall lineup under new ownership
Netflix’s upfront takeaways
YouTube debuts unskippable 30-second ads to target brands’ TV ad dollars
How Warner Bros. Discovery will sell ads on Max
ABC’s fall primetime announcement is void of scripted
Super Bowl comes to TelevisaUnivision
Fox pitches news and Tubi at its seat-less upfront
How NBCU handled Linda Yacaarino's exit, writers' strike at its upfront
Fox primetime schedule delayed yet again
The IAB NewFronts kick off presentations the first week of May.
As programmers in TV, tech, publishing and social media make their bids for marketing dollars via posh presentations and parties, volatile economic conditions, changes in privacy and media’s measurement upheaval loom over buyers and sellers alike this upfront season.
The 2023 upfront also promises exciting movement in advertising’s steady shift from linear to streaming TV, advancements in ad innovations including shoppable TV and fresh ways to attract viewers on second screens.
The IAB NewFronts kick off presentations the first week of May, with Amazon, Snap, Meta and TikTok among those pitching. Starting May 15, the TV upfront week’s changes include Paramount departing the festivities, replaced by Netflix (find a full calendar of events here).
Also read: A guide to streaming TV advertising in 2023
Keep reading and check back often for the latest upfront and NewFront news from Ad Age.