Upfronts and NewFronts—tracking TV and digital ad pitches
Continually updated list of the latest NewFront and upfront news
Latest updates
Amazon sets upfront date
Netflix sees 150% increase in upfront commitments
Paramount streaming ad commitments surpassed $1 billion in the upfront
Warner Bros. Discovery CEO describes streaming, sports growth in upfront
TelevisaUnivison sees upfront boost from new advertisers
Disney cites streaming and sports strength in upfront
Fox closes upfront attributing growth to streaming and cross-portfolio ad tech
Why streaming platforms are lagging in TV upfront deals
Paramount promotes Travis Scoles to EVP of advanced advertising
Roku appoints first ad execs under new ad chief
Media buyers react to the upfronts
Recapping YouTube’s upfront
Netflix hosts its first in-person upfront
WBD’s IP upfront
Takeaways from Disney’s upfront
Inside Amazon’s first upfront
Amazon delays TelevisaUnivision upfront
Fox upfront moments
NBCU upfront takeaways and analysis
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Where Disney, NBCU and more media companies stand heading into TV upfronts
An interview with Fox’s new ad chief
Amazon Prime Video unveils new ad formats ahead of its upfront debut
Sports trends to watch in the TV upfronts
All about TikTok’s NewFront presentation
NewFronts recap
Sports Innovation Lab launches women’s sports marketplace
Canela Media announces TV rewards program, AI ad product
Roku launches data partnerships with Trade Desk, iSpot
Samsung announces AI tools for CTV ads
The IAB NewFronts presentations began on April 29, 2024.
The TV ad industry is in the midst of an immense transformation as linear stalwarts such as NBCUniversal, Paramount and Disney compete for ad dollars with tech streamers including Amazon Prime Video, Netflix and Roku, as well as social platforms including TikTok and YouTube.
Advertisers and agencies are tasked with navigating the increasingly complex video marketplace as viewership trends, advancements in technology and economic conditions continue to blur the lines between once siloed areas of investment.
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Central to the saga is the annual upfront ad haggle, in which marketers gather in New York to hear the latest innovations and enjoy a celebrity parade during the IAB’s tech-centric NewFronts and the TV upfront week.
Check back frequently for the latest on the TV and video market, including reactions from media companies, agencies and more. And check out our blog tracking the media measurement upheaval.