Branded Content - Media & Production

Branded Content Blocks on TV Find Sponsors

By Ad Age Staff Published on .

A&E Network's History channel has put together a programming slate called "Wild History," that features limited ad interruptions.

The Saturday afternoon line-up features shows that appeal to those interested in outdoor adventures, and include episodes of "Alone," "Mountain Men" and "IRT."

History Channel's Programming Block
History Channel's Programming Block History/A&E Networks

Short-form films from Yeti, the cooler maker and main sponsor, will be featured throughout the programming. History has also developed 12 45-second custom vignettes featuring stars from "Swamp People" that will tease and wrap the "Wild History" block.

These so-called "enthusiasts" blocks are designed to reduce commercial loads and create a less intrusive advertising experience. A&E is exploring other such blocks of programming to live on its namesake channel, Lifetime and LMN, focusing on passion points like parenting, home and health and wellness.

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