"Sea Hero Quest" is an animated game aimed at all ages, in which a son helps his explorer father recover his memories by retracing the old man's seafaring adventures, battling incredible creatures and hostile weather along the way. It was created as part of Deutsche Telekom's "Life's for Sharing" campaign platform.
As players work their way through the levels of the game, data on their navigation techniques will be collected and used to create a global map of how the normal human brain works. One of the first signs of dementia is losing the ability to find your way around, so scientists will be able to use the information to help identify what goes wrong at the onset of dementia.
Recently, Deutsche Telekom, which worked with agency Saatchi & Saatchi London and game designers Glitchers, enhanced its Sea Horse Quest mobile game with virtual reality. The VR game will be able to collect data that is 15 times more precise as the smartphone game. It was developed in partnership with University College London, the University of East Anglia and Alzheimer's Research U.K.
All the data is anonymous, and players can choose whether or not to supply information on age, gender and location. If 100,000 people play for two minutes, with data gathered twice a second, they will generate the equivalent of 57 years' worth of traditional lab-based research, according to UCL. Deutsche Telekom has 200 million users worldwide. "Sea Hero Quest" is free on the App Store and Google Play.
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