California-Style Clothing Brand Creates a Mobile Surfing Game

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A retro-style video game for Hollister clothing brand is bringing a California cool vibe to mobile. The game activation, titled 'Surf's Up,' was created with Rovio Entertainment and TreSensa, and functions as an ad to connect the brand with loyal and potential shoppers.


Along with the Rovio network, the game is available through select Snapcodes on Snapchat and allows players to surf while collecting point like pizza and avoiding shark obstacles. Hollister is promoting the effort through social media such as Instagram, Facebook and Snapchat as well as in select stores.

This isn't Hollister's first foray into Snapchat. Last year, Hollister, a brand owned by Abercrombie & Fitch, rolled out a Snapchat geofilter targeting 19,000 U.S. and Canadian high schools. The clothing retailer's sponsored geofilter, an image overlay that read "Friday Vibes," appeared as an option on teens' phones as they swipe left or right through filters.

If you are looking for a way to use gaming in your brand's messaging, turn to LookBook.

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