Facebook is changing its advertising awards this year, asking agencies for their best work in categories named Laugh, Cry, Wow, Love and Act, mimicking the react button options on Facebook posts.
Last year's awards focused on categories such as Innovation, Beyond Facebook/Integrated, Facebook for Good and Best Use of Facebook.
The love, laugh, cry categories are meant to simplify where entries belong. The campaigns can employ any format from any of Facebook's platforms, like Instagram or Messenger, so long as they relate to the requisite reaction. This year there are even more options with 360-degree video, Messenger bots, multimedia Canvas ads, and others.
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