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- Agency of the future: Survival of the fittestWe look to Dickens, Darwin and current industry insiders for what's ahead for advertising agencies. It's going to get weird.
- Agency Brief: Tigers, Tote Bags and TalentThis week's agency brief includes news about Mktg, Firstborn, Translation and more.
- Thursday Wake-Up Call: WPP Says 2017 Was 'Not Pretty.' Plus, Walmart and Dick's Limit Gun Sales...VML . Earlier this week, it merged two of its PR agencies,
Burson-Marstellerand Cohn & Wolfe . WPP says it will continue simplifying its structure: "This...
- Advertiser Survey Shows Upheaval in Industry...further evidence of how the industry is morphing, survey respondents gave
Burson-Marstellerthe highest creative reviews alongside Leo Burnett. While it may seem like...
- U.K. PR Firm's Meltdown Highlights Peril of Risky Clients...the fallout and consequences can be really profound." New York-based
Burson-Marsteller, one of WPP's subsidiaries, received $1.1 million for representing Turkey...