Kantar is home to some of the world's leading research, data and insight companies.
Individually, companies such as Millward Brown, TNS, Kantar Media, Kantar Worldpanel, Added Value and The Futures Company are famous and highly respected experts in their fields. Collectively, they offer the most complete view of consumers - the way they live, shop, vote, watch and tweet - in over a hundred countries worldwide. For the benefit of our clients, Kantar connects these specialists as well as providing access to the wider WPP group of companies and other partners.
We work with over half of the Fortune 500 companies, but we also work with small businesses, national governments, media owners and NGOs and even the occasional Hollywood film star.
Our offer covers the breadth of techniques and technologies, from purchase and media data to predicting long term trends; from neuroscience to exit polls; from large scale quantitative studies to qualitative research, incorporating ethnography and semiotics.
In a world over-supplied with information, we aim to transform data into insights that inspire our clients to better, braver business decisions.
- UM lands $300 million Quicken Loans media account...9 million on measured media in the U.S., according to
Kantar Media. In August, UM U.S. CEO Kasha Cacy announced she was departing...
- What you need to know about the insanely expensive Florida Senate race in 90 seconds...Catherine Wolf) is tracking during the midterm elections in partnership with
Kantar Media's CMAG (Campaign Media Analysis Group). Today, we're taking a closer...
- Peloton cycles over to Horizon Next...Earlier this year, it released a large Olympics push. According to
Kantar Media, Peloton spent $50.7 million on measured media in the U.S...
- Here's where the most insane ad spending in Senate midterm races has been happening...specifically, Kevin Brown, Bradley Johnson and Catherine Wolf) has partnered with
Kantar Media's CMAG (Campaign Media Analysis Group). As the midterm elections approach, we...
- Tuesday Wake-Up Call: How CBS is moving on after Les Moonves (and what Stephen Colbert says)