LookBook is the go-to directory for top marketers, agencies, media companies and ad-tech firms in the advertising industry. As a product of Advertising Age and Creativity, LookBook ensures your company’s valuable information doesn’t exist in a silo, but is instead embedded within the content brand executives already read each day. LookBook is the first tool in the industry to integrate a directory product into top premium content sites.
- Tequila's 'Gold Rush' Is Fueled by Luxury BrandsPatron still dominates but the pioneering luxury brand faces new competition.
- You Give Me Fever-Tree: Upstart British Mixer Becomes a Global BrandIts biggest seller in the U.S. is ginger beer, helped by the popularity of the Moscow Mule, which pairs the mixer with vodka and lime.
- B-to-B Marketers Explore New Horizons with Virtual Reality...wells offshore and processing oil and gas 10,000 feet below
sea level. "These are complex stories," Ms. Craigwell said. "VR is a very powerful...