Traction is a creative agency that is very good at uncovering insights about your customer and connecting them to the work we produce for your brand through branding, advertising and digital experiences.
Insights are critical for producing work that drives business results because today's customers are not just harder to reach, they are actively taking steps to ignore your marketing. Traction believes it’s the experience that matters—because to succeed, marketing has to give people an experience they actually value. When that happens, people not only will pay attention, they will act.
Our core competencies are branding, advertising and web design. We have in-house capabilities for strategy, creative, media, web development and analytics. But what sets us apart is how we’ve broken down the silos that exist in traditional agencies and created an integrated method of working that ensures ideas are always driven by insights.
It's a formula that works. Our client list included great brands like Apple, Bank of America, Dolby, McCormick & Co., CamelBak, Clos du Bois, Lenovo, Alibaba.com, Intel and Virgin Mobile. We're very proud to be a former Ad Age Small Agency of the Year award winner. Over the past few years, Traction has also been a 4-time finalist for iMedia Small Agency of the Year and has won Small Agency of the Year award