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    PUBLISHING PARTNER:
    Lucid

    Why Better Measurement Is the Secret to Proactive Branding

    In today’s rapidly shifting environment, marketers need up-to-date, on-target brand measurement strategies to respond quickly to changing demands…

    By Lindsay Fordham

    Lucid is a programmatic research technology platform that provides access to first-party survey data in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences and find the answers they need—fast. Founded in 2010, Lucid is headquartered in New Orleans with offices throughout North America, EMEA and APAC. 

    Contributors
    Lindsay Fordham

    Senior Director / Head of Audience Products, Lucid

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