MarketFinder enables you to quickly cross-reference consumer, demographic and geographic data. The numbers are coupled with Ad Age insights on what it means and how to put it to use to target the consumers who will fuel your sales growth. There's no steep learning curve, get the data you need fast.
Gen X + older half of Gen Y = 2.4 million fewer households than Boomers had. This should worry you: http://bit.ly/9qPCEq
92% of 19-yr-olds had a driver's license in 1978. Now only 77% do. Read more at: http://bit.ly/cZWeZb