PET project: How privacy and utility can work together in the ad ecosystem
Privacy-enhancing technologies show great promise in helping advertisers convey their value proposition while assuring them privacy and data are…
How the new privacy landscape presents opportunities for marketers
Execs from Uber, Wavemaker and Meta discussed the challenges and opportunities of the new privacy landscape at The Female Quotient during…
How digital advertising can find the right balance between privacy and utility
On Nov. 1, 2022, Meta will host a virtual panel discussion on how the digital advertising industry can strike the right balance between privacy…
5 ways to transform your digital commerce experiences
Wild Alaskan and Magic Spoon transformed their websites—and improved customer experiences—by anticipating, meeting and even surpassing user…
Karen X’s secrets to successful creator brand partnerships
Karen X shares her creator partnership hacks, and how brands can employ creators and their artistic vision to build customer interest and…
3 ways to create frictionless experiences for customers
It’s essential for brands to take control of their performance across the customer journey, from discovery to consideration and on to conversion…
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5 mindset shifts for a privacy-focused marketing era
Marketers must seek ways to adapt to a new advertising ecosystem, to show people relevant ads and measure effectiveness while protecting consumer…
How creators and creative design spark ‘discovery-led shopping’
In the “always shopping” era, partnering with creators and designing creative ways to help customers discover your brand and make lasting…
4 ways to put customers at the core of the mobile experience
Brands like Volvo and Sephora are adopting a mode of storytelling that puts interactivity at the core of mobile and draws customers into entire…
How to boost your data-driven marketing and respect privacy
With the rapidly changing privacy regulatory landscape, digital advertising must evolve to become less reliant on…