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    PUBLISHING PARTNER:
    Meta

    PET project: How privacy and utility can work together in the ad ecosystem

    Privacy-enhancing technologies show great promise in helping advertisers convey their value proposition while assuring them privacy and data are…

    By Ad Age Studio 30

    Amy Brooks of Meta Blueprint, Charlyn Okigbo of Uber, Delphine Hernoux or Wavemaker, and John Dioso of Ad Age at The Female Quotient's Equality Lounge during Advertising Week New York 2022

    How the new privacy landscape presents opportunities for marketers

    Execs from Uber, Wavemaker and Meta discussed the challenges and opportunities of the new privacy landscape at The Female Quotient during…

    By Ad Age Studio 30

    Smiling woman using laptop at a cafe

    How digital advertising can find the right balance between privacy and utility

    On Nov. 1, 2022, Meta will host a virtual panel discussion on how the digital advertising industry can strike the right balance between privacy…

    By Ad Age Studio 30

    5 ways to transform your digital commerce experiences

    Wild Alaskan and Magic Spoon transformed their websites—and improved customer experiences—by anticipating, meeting and even surpassing user…

    By Teeda Tangprasertchai

    Karen X’s secrets to successful creator brand partnerships

    Karen X shares her creator partnership hacks, and how brands can employ creators and their artistic vision to build customer interest and…

    By Guia Golden

    3 ways to create frictionless experiences for customers

    It’s essential for brands to take control of their performance across the customer journey, from discovery to consideration and on to conversion…

    By Hailey Miller

    Founded in 2004, Meta's mission is to give people the power to build community and bring the world closer together. People use Meta's apps and technologies to connect with friends and family, find communities and grow businesses.

    Contributors
    Anjali Martin

    North America Business Marketing lead, Facebook

    Akili Ferrill
    Maya Abinakad

    Insights Marketing Lead, Facebook

    Shannon Snow

    Director of Entertainment, Facebook

    Chloé Gingrich

    Global Vertical Insights Marketing Strategist, Facebook

    Todd Glavinskas

    Industry Manager, Restaurants, Facebook

    Omar Zayat

    Head of Industry, Enterprise eCommerce, Facebook

    Guia Golden

    Business Marketing Lead for North America, Instagram

    Michelle Klein

    VP of Global Customer Marketing, Facebook

    Teeda Tangprasertchai

    Mobile Growth Analyst, Facebook

    Jonathan Kratz
    Jack Dempsey Southerland III

    Manager, e-commerce client measurement, Facebook

    Ian Simons

    Head of Industry, Facebook‘s eCommerce vertical

    Katie Ewer

    Creative Industry Lead, Creative Shop, Facebook

    Brandon Guishard

    Customer Growth Consulting Lead, Global Business Marketing, Facebook

    Elise Davis

    Creative Shop Telco Lead, Facebook

    Noah Choi

    Industry Manager for Technology and Telecommunications, Facebook

    Jason Dailey

    Director of Agency Development, Facebook

    Edlynne Laryea

    U.S. Lead of consumer packaged goods food and beverage business, Facebook

    Jake Bailey

    Head of Industry, Emerging Disruptors, Facebook

    Brooke Ramsey

    Director, Head of Vertical, eCommerce, Facebook

    Clément Schvartz

    Head of mid-market sales, Facebook

    Nicky Bell

    VP of global creative head, Facebook

    Zach Beatty

    Customer Growth Strategy Lead, Meta

    5 mindset shifts for a privacy-focused marketing era

    Marketers must seek ways to adapt to a new advertising ecosystem, to show people relevant ads and measure effectiveness while protecting consumer…

    By Zach Beatty

    How creators and creative design spark ‘discovery-led shopping’

    In the “always shopping” era, partnering with creators and designing creative ways to help customers discover your brand and make lasting…

    By Nicky Bell

    4 ways to put customers at the core of the mobile experience

    Brands like Volvo and Sephora are adopting a mode of storytelling that puts interactivity at the core of mobile and draws customers into entire…

    By Noah Choi

    How to boost your data-driven marketing and respect privacy

    With the rapidly changing privacy regulatory landscape, digital advertising must evolve to become less reliant on…

    By Ian Simons

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