The ‘Suits’ phenomenon: How CTV offers new ad opportunities post-Hollywood strikes
MNTN’s Oliver Embry joined Ad Age’s Media Summit to discuss how CTV campaigns can bring in fresh audiences, even with less brand-new entertainment…
How CTV attribution delivers performance metrics—even with an ‘unclickable screen’
CTV attribution delivers results as a performance channel on its own—and boosts conversion rates in concurrent paid search, social and email…
There’s no need to turn your team inside out to achieve CTV success
A MNTN survey reveals that launching CTV campaigns doesn’t require internal upheaval or even new hiring, and can slot into existing strategies and…
5 myths about CTV advertising challenges and how to bust them
CTV is a pretty new channel, but any doubts about its creative, targeting and metrics are easily addressed, providing more-effective ads with less…
How to hit the marketing gas in the current economy
When times get tough brand marketing budgets often get hit first, but history shows that pushing the pedal with connective TV is a winner.
How CTV gives advertisers the results they crave
While creative production for linear TV has been time-consuming and difficult to adjust for various audiences, MNTN technology makes CTV…
About
MNTN builds advertising software for brands to drive measurable conversions, revenue, site visits and more through the power of television. MNTN Performance TV is the world’s first and only Connected TV advertising platform optimized for direct-response marketing goals. It redefines what advertisers can do with television, giving them the power to tie performance directly to their TV campaigns.
How to navigate the sprawling world of connected TV
For CTV advertisers, MNTN offers guidance on evolving technology that can better target their streaming audiences and alleviate fragmentation…