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    PUBLISHING PARTNER:
    Momentive

    How research drove the bold rebranding of an iconic company

    The inside story of how SurveyMonkey used its core business—research—to chart its rebranding journey.

    By Karen Budell

    Going green: Consumer brands benefit from sustainability

    CPG brands are committing themselves to recyclable packaging. A SurveyMonkey survey shows that consumers care about the environment, and make…

    By Karen Budell

    Compassionate or cringeworthy? Advertising in a COVID-19 world

    By Morgan Molnar

    Momentive (formerly SurveyMonkey) is a leader in agile experience management, delivering powerful, purpose-built solutions that bring together the best parts of humanity and technology to redefine AI. Momentive products, including GetFeedback, SurveyMonkey, and its brand and market insights solutions, empower ​decision-makers at 345,000 organizations worldwide to shape exceptional experiences. More than 20 million active users rely on Momentive to fuel market insights, brand insights, employee experience, customer experience and product experience. Ultimately, the company’s vision is to raise the bar for human experiences by amplifying individual voices. Learn more at momentive.ai.

    Contributors
    Morgan Molnar

    Director Product Marketing, SurveyMonkey

    Karen Budell

    Vice President, Brand Marketing, Momentive

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