How the power of music drives emotion, retention in ad spots
The use of music in advertising, in particular with emerging artists, drives emotions and memory, keeping viewers’ attention.
Musicbed, an FM company, is the leading sync licensing platform for authentic music from relevant artists. From discovery and idea inception, all the way to finishing films with the perfect music, Musicbed plays an integral role in the creative process. Musicbed is a one-stop licensing agency representing a curated roster of leading composers, tour-tested bands and rising singer/songwriters for film, TV and advertising.