The principle of “know your customer” sounds simple in theory, but in our privacy-centric, omnichannel world, it has become an ever-increasing challenge for marketers not only to figure this out, but to get it right. Identity resolution—the science of creating a persistent and actionable view of your customers and prospects across a multitude of devices, IDs, channels and touchpoints—is the key to solving these challenges.
In this first installment of "Strokes of Genius," a new video series from Ad Age Studio 30, Neustar illustrates how identity resolution works and how the company’s proprietary Federated Identity Resolution methodology builds and maintains the highest-quality identity linkages.
About
Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. https://www.home.neustar
About Transunion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®.A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. http://www.transunion.com
