Watch the newest commercials on TV from BP, Casper, Florida's Natural and more
A few highlights: Neutrogena promotes its new single packs of makeup-remover cleansing towelettes. Mattress brand Casper wants you to experience "the magic of bedtime" through its 100-night trial program. And an ad from Florida's Natural, an orange juice brand owned by a cooperative of Florida farmers, disses "the corporate executives of Coke and Pepsi" and their competing OJ products (Simply Orange and Tropicana, respectively).
Today's TV Ad Highlights
Data provided by iSpot.tv, TV Ad Measurement for Disruptive BrandsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.