Watch the newest ads on TV from Google Home, Stash, Delta Air Lines and more
A few highlights: Google says "most screens are made to be stared at" but "not this one" in a commercial for its new voice-controlled Google Home Hub. Stash plays on the meaning of the phrase "hit the hay" in a groaner of an ad for its investment app. And in a meditative, election-themed spot, Delta Air Lines takes issue with the notion that "we're a nation divided."
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.