Watch the newest ads on TV from Mastercard, Tide, Amazon and more
A few highlights: A dad carrying his baby around in a baby carrier appreciates how easy it is to use Mastercard Tap & Go and the Mastercard app. Amazon also focuses on a dad with a baby; he gets through a hectic day of parenting with a little help from Alexa. And New England Patriots tight end Rob Gronkowski hosts a faux TV show called "Tide Pods Talk With Gronk."
Today's TV Ad Highlights
Data provided by iSpot.tv, Attention and Conversion Analytics for TV AdsTV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.