Nintendo hits 'start' on media agency review
Nintendo could be looking to
The Japan-headquartered company staged a comeback last year with the release of its Switch, a crossover between a home-gaming console and portable gaming device, which retails for $299.99.
Then last month, Nintendo suffered a dramatic stock drop as analysts criticized the marketer for what many believed to be a lackluster game lineup at the Electronic Entertainment Expo, a trade event for the video game industry.
Los Angeles-based External View Consulting Group is managing the search process. External View declined to comment.
Nintendo did not respond to a request for comment Wednesday afternoon.
Nintendo Co. spent an estimated $73.8 million in measured media in the U.S. in 2017, according to Kantar Media.